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Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
    • Content
    • Social Media
    • Video
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    • Websites
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    • Sales Enablement
  • Results
  • Resources
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Video: Three Steps to Prove Social Media ROI

June 20, 2019 0 comments

Participating in social media is increasingly important for businesses in the supply chain. Here are the 3 steps to proving social media ROI. Highlights: It may seem obvious, but too many businesses approach social media marketing with vague goals or none at all. Once you’ve set your goals and identified your key metrics, it’s time to implement

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6 Favorite Marketing Automation Tools for the Packaging Industry: Video Short

6 Favorite Marketing Automation Tools for the Packaging Industry: Video Short

March 14, 2019 0 comments

Packaging industry marketers: check out these marketing automation tools for email workflows, social media scheduling, and customer relationship management. Highlights: Customers increasingly expect packaging to be personalized to suit their needs. Personalize leads’ interactions with your business through automated processes. Get help with email workflows, social advertising, and customer relationship management. Lately it seems like

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Infographic: 10 Companies that Are Getting Instagram for B2B Marketing Right

Infographic: 10 Companies that Are Getting Instagram for B2B Marketing Right

February 19, 2019 0 comments

Need some Instagram for B2B marketing inspiration? These 10 brands are getting it right. Highlights Instagram is a great opportunity for B2B businesses. Avoiding blatant sales or advertising pushes is key. Successful accounts engage users with interesting visuals and/or provide them with value through informative content. Instagramnow boasts over 1 billion monthly active users, making

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Landing Pages that Convert: Part Three of Effective Lead Generation

Landing Pages that Convert: Part Three of Effective Lead Generation

July 19, 2018 0 comments

In part three of our series on effective lead generation and nurturing, we walk you through the components of effective landing pages that convert visitors to leads. If you’ve been keeping up with our four-part series on effective lead generation, you should be up to speed on creating a valuable offer and a call-to-action that

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Video: Like a Fine Wine, Blogs Improve with Age

Video: Like a Fine Wine, Blogs Improve with Age

July 10, 2018 0 comments

As with many things, blogs improve with age — drawing more traffic, generating more leads, and building more credibility with search engines. The average lifespan of a tweet is around 15 minutes. And a Facebook post’s lifespan is about 6 hours. But the lifespan of a blog post averages two years. TWO YEARS. In fact,

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4 Online Tools for Generating Blog Post Ideas

4 Online Tools for Generating Blog Post Ideas

June 18, 2018 0 comments

Looking for blog post ideas? Try using these resources to create topics that are original, relevant, trendy, and — most of all — relevant to your business. I’ve said it once — ok, way more than once — but I’ll say it again: The more you blog, the more leads you’ll get. That’s all very well

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Our 6 Favorite Marketing Automation Tools for Supply Chain and Logistics Marketers

Our 6 Favorite Marketing Automation Tools for Supply Chain and Logistics Marketers

April 10, 2018 0 comments

Check out these marketing automation tools for email workflows, social media scheduling, and customer relationship management. Lately it seems like everyone is talking about marketing automation. As B2B buyers increasingly demand personalized experiences through the buyer’s journey, marketers’ jobs are getting tougher, as they need to provide custom lead-nurturing content to all prospects in their

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Marketing Automation: Social Media Scheduling Tools

Marketing Automation: Social Media Scheduling Tools

March 26, 2018 0 comments

Social media scheduling tools can make social media management much easier while improving your bottom line. Managing your business’ social media accounts might sound like a simple task — a fun one, even. But once it falls on your plate, it won’t take you long to realize: it’s a lot of work. That’s not to

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How to Measure Your Content Marketing ROI in 4 Easy Steps

How to Measure Your Content Marketing ROI in 4 Easy Steps

March 15, 2018 0 comments

Here are four simple steps to help you measure your company’s content marketing ROI and the success of your strategy. Lean-startup pioneer Eric Ries said, “The only metrics that entrepreneurs should invest energy in collecting are those that help them make decisions.” In other words, measure the things that will tell you if an effort

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Writing for SEO: Measuring the Success of Your Content

Writing for SEO: Measuring the Success of Your Content

January 23, 2018 0 comments

Measuring the success of your content is important in evaluating your writing for SEO strategy. Here’s how to do that. This week, we’re wrapping up our series on writing for SEO. In this series, we’ve explored how search engines are changing, how people are changing the way they search, and how to make use of

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The More Often You Publish Blog Content, the More Leads You’ll Get

The More Often You Publish Blog Content, the More Leads You’ll Get

January 18, 2018 0 comments

With a high correlation between publishing frequency and web traffic and leads, you need to publish blog content more often to boost lead generation efforts. Here are Fronetics, most of our clients are sales-driven. If a client’s business goals include earning leads, we are sure to align the client’s content strategy with that objective. One

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Increase Leads by 451% through Marketing Automation

Increase Leads by 451% through Marketing Automation

January 15, 2018 0 comments

Marketing automation can help supply chain marketers become more efficient and more successful in earning and converting leads. Automation is changing today’s supply chain, and not just because robots and autonomous vehicles are scooting around warehouse floors. Supply chain marketers can use automation to drive efficiency and improve our success rates. HubSpot recently reported that

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
August 28, 2020by Guest contributor
Emerging career spotlight: Digital Supply Chain Manager
Emerging career spotlight: Digital Supply Chain Manager
August 21, 2020by Guest contributor
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