In July’s social media news, platforms saw a rise in daily active users and broke records in more than one category. Once thought to be a passing trend, social media is nowhere near slowing down in terms of growth. Next Web reported that India has taken over as the largest audience of Facebook, beating out
Recent surveys show video platforms are the next big focus for marketers in terms of content distribution channels. Social media marketing can seem a bit like keeping up with the Joneses. Which content distribution channels are your competitors using? Where are they getting the most engagement? How often are they posting and when? We’re big advocates
In June’s social media news, more social media platforms are making changes to benefit businesses who advertise. June has seen a lot of recent changes in big-name platforms, like Facebook, Instagram and Twitter, that will directly impact the engagement between businesses and potential customers. The trend is to create apps that work harder for paid
Facebook Lead Ads make it easy for both businesses to gather lead information and for prospective customers to learn more about products and services that interest them. Only 37% of B2B marketers feel Facebook advertising is working for their business. On pace to hit 2 billion users this year, Facebook obviously has reach. So why
In this month’s social media news, Facebook cracks down on misleading content, while Snapchat and Pinterest appeal to advertisers. If you sense that the competition between social media networks for users and advertisers is heating up, you’re not alone. This month, Facebook continues its quest to cut down on the sharing of false information and
In April’s social media news, changes are coming down the pike for Google, LinkedIn, Facebook, and Instagram. April has been an interesting month for social media news. Google, LinkedIn, Facebook, and Instagram all announced changes to their core products that will affect businesses using these platforms for social engagement and/or advertising. Make sure you’re following
Here are the major headlines happening in social media news, specially curated for the supply chain, as of March 2017. It’s not easy keeping pace with the latest happenings in the constantly evolving social media landscape — but it’s a must for your business. To help keep you up to date, here’s our monthly rundown
Keep these best practices in mind when determining how often to post to social media. Creating valuable, relevant content in a strategic and consistent manner creates demand for your products and services and drives profitable customer action. But as BuzzFeed’s Jonathan Perelman said, “Content is king, but distribution is queen and she wears the pants.”
Here’s what supply chain and logistics marketers need to know about recent social media news as of February 2017. Staying on top of what’s happening in the ever-changing social media world is crucial, but can be a challenge. To keep you informed of some key developments, here’s our February 2017 edition of social media news
Learn about LinkedIn’s makeover, the parade of apps joining the live video trend, and more social media news for supply chain marketers. As part of our ongoing series informing supply chain marketers about the latest updates and trends on social networking platforms, here is the January 2017 edition of social media news. LinkedIn gets a
As 2017 approaches, here’s a guide to help build up your marketing campaign for supply chain and logistics companies
Twitter will shut down its 6-second video platform; Facebook launches Recommendations feature; and more social media updates. Twitter folds Vine Twitter announced its plans to fold its video platform, Vine, in a Medium post on Thursday, October 27. The mobile app and website will not close immediately so that users can still access and download
