Manufacturers who are active and engaged on Facebook are more likely to introduce product innovation than those who are not. If you’re killing time during business hours on Facebook, you may actually be onto something valuable. Well, no, — scrolling through your sister-in-law’s vacation album is unlikely to help your business. But recent studies show
Also in October’s 2017 social media news: Vimeo is getting in the live streaming game, Instagram doubles its ad dollars, and YouTube will be taking over America’s favorite past time. While the fall season has many of us wrapped up in blankets with flavored lattes, social media sites are spicing things up in lots of
Also in September 2017’s social media news: YouTube gets a new look, and LinkedIn adds a native advertising network. With fall officially in swing, social media platforms have turned up the heat. During the month of September, Facebook has launched its original video content tab and begged music executives for the ability to download songs.
When it comes to social media platforms like Facebook and LinkedIn, post once a day to improve engagement and visibility. There has been endless research about the sweet spot for posting frequency to social media sites. The results all point to the same conclusion: there is no one-size-fits-all answer. You have to distribute content consistently
When you are posting on social media could be as important as what you’re posting, and this CoSchedule study attempts to determine the best time to post. Timing is everything. And that statement especially holds true when it comes to posting content to social media. There’s no point in putting in the time and effort
In July’s social media news, platforms saw a rise in daily active users and broke records in more than one category. Once thought to be a passing trend, social media is nowhere near slowing down in terms of growth. Next Web reported that India has taken over as the largest audience of Facebook, beating out
Recent surveys show video platforms are the next big focus for marketers in terms of content distribution channels. Social media marketing can seem a bit like keeping up with the Joneses. Which content distribution channels are your competitors using? Where are they getting the most engagement? How often are they posting and when? We’re big advocates
In June’s social media news, more social media platforms are making changes to benefit businesses who advertise. June has seen a lot of recent changes in big-name platforms, like Facebook, Instagram and Twitter, that will directly impact the engagement between businesses and potential customers. The trend is to create apps that work harder for paid
Facebook Lead Ads make it easy for both businesses to gather lead information and for prospective customers to learn more about products and services that interest them. Only 37% of B2B marketers feel Facebook advertising is working for their business. On pace to hit 2 billion users this year, Facebook obviously has reach. So why
In this month’s social media news, Facebook cracks down on misleading content, while Snapchat and Pinterest appeal to advertisers. If you sense that the competition between social media networks for users and advertisers is heating up, you’re not alone. This month, Facebook continues its quest to cut down on the sharing of false information and
In April’s social media news, changes are coming down the pike for Google, LinkedIn, Facebook, and Instagram. April has been an interesting month for social media news. Google, LinkedIn, Facebook, and Instagram all announced changes to their core products that will affect businesses using these platforms for social engagement and/or advertising. Make sure you’re following
Here are the major headlines happening in social media news, specially curated for the supply chain, as of March 2017. It’s not easy keeping pace with the latest happenings in the constantly evolving social media landscape — but it’s a must for your business. To help keep you up to date, here’s our monthly rundown
