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frologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
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Facebook’s Updates Increase User Security, YouTube Introduces TrueView Ads,  and More Social Media News

Facebook’s Updates Increase User Security, YouTube Introduces TrueView Ads, and More Social Media News

April 30, 2018 0 comments

Also in social media news April 2018: Instagram shuts down API platform, LinkedIn’s updates aimed at helping B2B marketers, and Facebook expands split ad testing. Facebook has been busy creating updates focused on user security in the wake of the Cambridge/Analytica scandal. Since the data breach, Facebook CEO Mark Zuckerberg has committed to protecting user’s

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Video: Can We Ever Trust Facebook Again?

Video: Can We Ever Trust Facebook Again?

April 19, 2018 0 comments

With Facebook’s latest Cambridge Analytica scandal, you may be reevaluating if it makes sense to dedicate time and resources to your company’s Page. Can users trust Facebook? Facebook has been in the spotlight quite a bit lately. And we’re not sure the saying “all publicity is good publicity” is holding true for the ‘Book. From

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Facebook/Cambridge Analytica Scandal Furthers Distrust, Twitter Cracks Down on AI Usage, and More Social Media News

Facebook/Cambridge Analytica Scandal Furthers Distrust, Twitter Cracks Down on AI Usage, and More Social Media News

March 27, 2018 0 comments

Also in social media news March 2018: Snapchat allows branded content ads; Facebook is testing Messenger Broadcasts; and Twitter tests prioritizing news tweets. With the increasing popularity of automation tools and chatbot technology, social media platforms are working to regulate how brands are reaching their target audiences. Trying to ensure that users aren’t being inundated

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Marketing Automation: Social Media Scheduling Tools

Marketing Automation: Social Media Scheduling Tools

March 26, 2018 0 comments

Social media scheduling tools can make social media management much easier while improving your bottom line. Managing your business’ social media accounts might sound like a simple task — a fun one, even. But once it falls on your plate, it won’t take you long to realize: it’s a lot of work. That’s not to

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Facebook Boosts Local News, Twitter Launches Sponsored Moments, and More Social Media News

Facebook Boosts Local News, Twitter Launches Sponsored Moments, and More Social Media News

February 27, 2018 0 comments

Also in social media news February 2018: Facebook is developing more sophisticated chatbots, Twitter’s increased character count leads to more tweets, and Instagram introduces a new content publishing beta for businesses. The Olympics aren’t the only thing to keep an eye on this month. The results from the fourth quarter of 2017 show that social

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Infographic: Social Media Statistics Your Business Needs to Consider When Publishing Content

Infographic: Social Media Statistics Your Business Needs to Consider When Publishing Content

February 8, 2018 0 comments

These social media statistics are important to keep in mind when planning out your content marketing strategy. A strong social media presence is key to successful marketing in 2018. Social media is simply unavoidable these days. So, you jumped on board and you’re posting and tweeting. You’re creating content. You’re learning about search engine optimization

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Facebook Updates News Feed, Instagram Allows User to Send Live Videos, and More Social Media News

Facebook Updates News Feed, Instagram Allows User to Send Live Videos, and More Social Media News

January 31, 2018 0 comments

Also in social media news January 2018: SnapChat is considering 3-second unskippable ads; Twitter will now display a video count on all video tweets; and Facebook is rolling out custom audiences for users that linger on ads. The new year has brought lots of new changes, especially to the Facebook community. I’m sure by now

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Video: Social Media Trends for 2018

Video: Social Media Trends for 2018

January 24, 2018 0 comments

Companies in the supply chain and logistics industries should take note of these top social media trends in 2018. While we don’t know what 2018 has in store for companies in the supply chain and logistics industries, we do know change is coming. That is true not only in terms of the economy and your

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4 Things Your Business Should Do in Light of Facebook News Feed Changes

4 Things Your Business Should Do in Light of Facebook News Feed Changes

January 17, 2018 0 comments

Users will see less content from businesses, brands, and media, so you need to adjust your strategy to appear on your followers’ Facebook News Feed. Mark Zuckerberg once again rocked the world on January 11 — at least for businesses — when he announced that Facebook News Feed was evolving to include less public content,

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What Supply Chain and Logistics Marketers Need to Know About Organic Reach on Facebook

What Supply Chain and Logistics Marketers Need to Know About Organic Reach on Facebook

January 9, 2018 0 comments

Facebook is making lots of changes that will affect businesses’ organic reach. Here’s what you need to know and how it may impact your company. In our most recent social media news post, we mentioned that Facebook was experimenting with an Explore Feed feature. You may or may not have heard about how this might

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Top 10 Social Media Posts of 2017

Top 10 Social Media Posts of 2017

December 13, 2017 0 comments

Here are our 10 most-read social media posts of 2017. Today, more than ever, companies are turning to social media to engage with customers and reach new audiences. Brands are using newer technologies to push content marketing to new levels. And it’s working. Looking at this list, I notice the popularity of posts about how

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Facebook Introduces Explore Feed, Twitter Adds Self-Serving Advertising, and More Social Media News

Facebook Introduces Explore Feed, Twitter Adds Self-Serving Advertising, and More Social Media News

November 29, 2017 0 comments

Also in social media news November 2017: Snapchat opens conversation tracking “Snap Pixels,” Facebook links Messenger to your News Feed Ads, and Instagram Stories hits 300 million daily active users. The holidays have everyone thinking about shopping and meal planning, but social media is staying focused on expanding and improving. There’s been a big push

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