These social media statistics are important to keep in mind when planning out your content marketing strategy. A strong social media presence is key to successful marketing in 2018. Social media is simply unavoidable these days. So, you jumped on board and you’re posting and tweeting. You’re creating content. You’re learning about search engine optimization
Also in social media news January 2018: SnapChat is considering 3-second unskippable ads; Twitter will now display a video count on all video tweets; and Facebook is rolling out custom audiences for users that linger on ads. The new year has brought lots of new changes, especially to the Facebook community. I’m sure by now
Companies in the supply chain and logistics industries should take note of these top social media trends in 2018. While we don’t know what 2018 has in store for companies in the supply chain and logistics industries, we do know change is coming. That is true not only in terms of the economy and your
Users will see less content from businesses, brands, and media, so you need to adjust your strategy to appear on your followers’ Facebook News Feed. Mark Zuckerberg once again rocked the world on January 11 — at least for businesses — when he announced that Facebook News Feed was evolving to include less public content,
Facebook is making lots of changes that will affect businesses’ organic reach. Here’s what you need to know and how it may impact your company. In our most recent social media news post, we mentioned that Facebook was experimenting with an Explore Feed feature. You may or may not have heard about how this might
Here are our 10 most-read social media posts of 2017. Today, more than ever, companies are turning to social media to engage with customers and reach new audiences. Brands are using newer technologies to push content marketing to new levels. And it’s working. Looking at this list, I notice the popularity of posts about how
Also in social media news November 2017: Snapchat opens conversation tracking “Snap Pixels,” Facebook links Messenger to your News Feed Ads, and Instagram Stories hits 300 million daily active users. The holidays have everyone thinking about shopping and meal planning, but social media is staying focused on expanding and improving. There’s been a big push
Manufacturers who are active and engaged on Facebook are more likely to introduce product innovation than those who are not. If you’re killing time during business hours on Facebook, you may actually be onto something valuable. Well, no, — scrolling through your sister-in-law’s vacation album is unlikely to help your business. But recent studies show
Also in October’s 2017 social media news: Vimeo is getting in the live streaming game, Instagram doubles its ad dollars, and YouTube will be taking over America’s favorite past time. While the fall season has many of us wrapped up in blankets with flavored lattes, social media sites are spicing things up in lots of
Also in September 2017’s social media news: YouTube gets a new look, and LinkedIn adds a native advertising network. With fall officially in swing, social media platforms have turned up the heat. During the month of September, Facebook has launched its original video content tab and begged music executives for the ability to download songs.
When it comes to social media platforms like Facebook and LinkedIn, post once a day to improve engagement and visibility. There has been endless research about the sweet spot for posting frequency to social media sites. The results all point to the same conclusion: there is no one-size-fits-all answer. You have to distribute content consistently
When you are posting on social media could be as important as what you’re posting, and this CoSchedule study attempts to determine the best time to post. Timing is everything. And that statement especially holds true when it comes to posting content to social media. There’s no point in putting in the time and effort
