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Digital and content marketing for the logistics and supply chain industries
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Digital and content marketing for the logistics and supply chain industries
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7 skills logistics leaders will need to manage the digital supply chain

7 skills logistics leaders will need to manage the digital supply chain

August 28, 2020 0 comments

Digital supply chain management requires a whole new set of skills. From an omnichannel mindset to enterprise IT use, here’s what defines success of logistics leaders. Editor’s note: This is the final guest post in a three-part series by Kate Began of Polycase.  It took some time for the tech revolution to hit the logistics

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How Supply Chain Management Can Make or Break a High-Growth Company

How Supply Chain Management Can Make or Break a High-Growth Company

July 30, 2019 0 comments

Supply Chain Management can boost productivity – and alleviate issues – for companies as they scale. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain Management and Procurement. Awhile ago, we blogged about how more Startups are looking to Supply Chain Management to boost their productivity as

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7 Supply Chain & Logistics Professionals to Follow on LinkedIn

7 Supply Chain & Logistics Professionals to Follow on LinkedIn

January 8, 2018 0 comments

LinkedIn, with almost 500 million users, is the #1 networking site for professionals. Here are 7 supply chain and logistics professionals to follow for top posts and articles in your industry. With 94% of B2B marketers using LinkedIn to distribute content, it’s now the premier social media site for businesses. More and more users —

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Top 10 Leadership Posts of 2017

Top 10 Leadership Posts of 2017

December 18, 2017 0 comments

Our most-viewed leadership posts from this year cover positive and negative leadership characteristics and provide examples of exceptional industry leaders. One of my favorite experiences from 2017 was interviewing Ellen Voie, the CEO of Women In Trucking. A true inspiration, Voie exhibits tangible passion for promoting more gender diversity into the transportation space, but her

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Top 10 Content Marketing Posts 2017

Top 10 Content Marketing Posts 2017

December 12, 2017 0 comments

Our most-viewed content marketing posts indicate that marketers are seeking solutions to improve their content marketing programs. Supply chain and logistics marketers are increasingly seeing the value of content marketing. It is the most cost-effective method to earn leads and sales because it takes into account the way modern B2B buyers are making purchasing decisions

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Top 5 Big Data/Analytics Posts 2017

Top 5 Big Data/Analytics Posts 2017

December 11, 2017 0 comments

Here are our most-viewed blog posts from 2017 about big data/analytics, including articles about using big data in supply chain/logistics and competitive benchmarking. “Big data” has been a hot-button word in supply chain and logistics circles for several years now. But the concept of using big data to measure performance and improve operations is only

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10 Podcasts for Marketers in the Supply Chain and Logistics Industries

10 Podcasts for Marketers in the Supply Chain and Logistics Industries

November 21, 2017 0 comments

These 10 podcasts for marketers discuss the latest news and trends in the marketing world relevant to the supply chain and logistics industries. Podcasts have surged in popularity over the past few years. At least 112 million Americans have listened to podcasts, a figure up 11% from last year, with 67 million listening at least

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Top 10 Logistics Metrics to Measure Supply Chain Efficiency in Your Warehouse

Top 10 Logistics Metrics to Measure Supply Chain Efficiency in Your Warehouse

November 15, 2017 0 comments

Tracking these logistics metrics can help you identify and tackle issues in your warehouse before they become a problem. This guest post comes to us from Demetra Mallios at Catch-Up Logistics, a full-service provider of ambient and temperature-controlled food-grade distribution and warehousing services. The supply chain plays an integral part in maintaining a well-functioning organization.

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Top Blog of the Logistics and Supply Chain Industries 2017 – Vote!

Top Blog of the Logistics and Supply Chain Industries 2017 – Vote!

January 2, 2017 0 comments

It’s time to cast your vote for the top blog in the supply chain and logistics industries! Fronetics is conducting its 3rd annual survey to uncover the top industry blog of 2017. Help us by voting for your favorite blog.  Responses will be collected through January 25, 2017.  Vote now so your voice will be

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Top 10 Content Marketing Posts of 2016

December 14, 2016 0 comments

In 2016 88% of B2B marketers reported using content marketing to market their business, up by almost to 3% over 2015.  B2B markets are increasingly using content marketing because they recognize that it an effective tool to increase brand awareness, and to attract, engage, and convert new customers.  With 51% of B2B buyers relying on

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Guide to Effective Content for the Logistics and Supply Chain Industries

May 30, 2016 0 comments

Fronetics’ new guide offers a road map for content production that will help grow your business. Content marketing is one of the most effective ways to generate leads and grow your business. Yet only 30% of B2B marketers define their content marketing programs as successful. Time and again, they cite producing effective content as their

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3 Key Tips for Creating Valuable and Compelling Content

March 23, 2016 0 comments

Editor’s note: This is a guest post by Jennifer Cortez, Director, Marketing Communications, Transplace.  Transplace is a North American non-asset-based provider offering manufacturers, retailers, chemical and consumer packaged goods companies the optimal blend of logistics technology and transportation management services. Content has become a critical component of the modern marketing mix, but companies have to walk

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
August 28, 2020by Guest contributor
Emerging career spotlight: Digital Supply Chain Manager
Emerging career spotlight: Digital Supply Chain Manager
August 21, 2020by Guest contributor
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