LinkedIn, with almost 500 million users, is the #1 networking site for professionals. Here are 7 supply chain and logistics professionals to follow for top posts and articles in your industry. With 94% of B2B marketers using LinkedIn to distribute content, it’s now the premier social media site for businesses. More and more users —
Our most-viewed leadership posts from this year cover positive and negative leadership characteristics and provide examples of exceptional industry leaders. One of my favorite experiences from 2017 was interviewing Ellen Voie, the CEO of Women In Trucking. A true inspiration, Voie exhibits tangible passion for promoting more gender diversity into the transportation space, but her
Our most-viewed content marketing posts indicate that marketers are seeking solutions to improve their content marketing programs. Supply chain and logistics marketers are increasingly seeing the value of content marketing. It is the most cost-effective method to earn leads and sales because it takes into account the way modern B2B buyers are making purchasing decisions
Here are our most-viewed blog posts from 2017 about big data/analytics, including articles about using big data in supply chain/logistics and competitive benchmarking. “Big data” has been a hot-button word in supply chain and logistics circles for several years now. But the concept of using big data to measure performance and improve operations is only
These 10 podcasts for marketers discuss the latest news and trends in the marketing world relevant to the supply chain and logistics industries. Podcasts have surged in popularity over the past few years. At least 112 million Americans have listened to podcasts, a figure up 11% from last year, with 67 million listening at least
Tracking these logistics metrics can help you identify and tackle issues in your warehouse before they become a problem. This guest post comes to us from Demetra Mallios at Catch-Up Logistics, a full-service provider of ambient and temperature-controlled food-grade distribution and warehousing services. The supply chain plays an integral part in maintaining a well-functioning organization.
It’s time to cast your vote for the top blog in the supply chain and logistics industries! Fronetics is conducting its 3rd annual survey to uncover the top industry blog of 2017. Help us by voting for your favorite blog. Responses will be collected through January 25, 2017. Vote now so your voice will be
In 2016 88% of B2B marketers reported using content marketing to market their business, up by almost to 3% over 2015. B2B markets are increasingly using content marketing because they recognize that it an effective tool to increase brand awareness, and to attract, engage, and convert new customers. With 51% of B2B buyers relying on
Fronetics’ new guide offers a road map for content production that will help grow your business. Content marketing is one of the most effective ways to generate leads and grow your business. Yet only 30% of B2B marketers define their content marketing programs as successful. Time and again, they cite producing effective content as their
Editor’s note: This is a guest post by Jennifer Cortez, Director, Marketing Communications, Transplace. Transplace is a North American non-asset-based provider offering manufacturers, retailers, chemical and consumer packaged goods companies the optimal blend of logistics technology and transportation management services. Content has become a critical component of the modern marketing mix, but companies have to walk
Fronetics Strategic Advisors is a leading management consulting firm focused on the logistics and supply chain industries. Our industry and functional expertise enables us to fully support and guide our clients as they address critical business issues, take advantages of opportunities, and grow their company. Our clients rely on us to create and execute marketing
Fronetics is, once again, looking to uncover the top industry blog of 2015. We need your help by voting for your favorite blog in the logistics and supply chain industries.
