Fronetics Strategic Advisors is a leading management consulting firm focused on the logistics and supply chain industries. Our industry and functional expertise enables us to fully support and guide our clients as they address critical business issues, take advantages of opportunities, and grow their company. Our clients rely on us to create and execute marketing
Fronetics is, once again, looking to uncover the top industry blog of 2015. We need your help by voting for your favorite blog in the logistics and supply chain industries.
Consumers are using social media to help them make purchase decisions. An infographic by Invesp provides key details including that: 4 in 10 social media users have purchased an item online or in-store after sharing it or marking it as a favorite on Twitter, Facebook or Pinterest. 50% of those purchases take place within a week;
There are organizations that sell products and there are organizations that sell solutions. To be sure, both can be successful as long as products are being sold as products and solutions like solutions. The difference is that the product sale is really a commodity sale. Commodities come with an “each” price or a “per pound”
Logistics is logistics is logistics– right? Wrong. The direction the product is moving in the supply chain – forward or backward – makes a difference. Forward logistics, or the forward supply chain, is all about getting the product to market. In contrast, reverse logistics, or the aftermarket supply chain, is inclusive of events that move
Earlier this year, when Fronetics Strategic Advisors set out to explore the role of content within the logistics and supply chain industries, a full 86% of the companies we surveyed reported using content as a marketing tool – their primary goals being to build brand awareness and generate leads. Remarkably, more than three quarters of
Transportation and logistics is a field that is booming. The business is a money-maker and a cornerstone of day-to-day functioning. It’s one that has been present for centuries. We are well past the Age of Discovery, but transportation and logistics companies carry on the torch of moving products that people need and desire around the
To see lean perfected – study the NASCAR pit. In a matter of seconds, the pit crew has changed tires, wiped down the windshield, filled up fuel, and given the driver a drink of water. Everything is in the right place at the right time. If only every distribution center would run that smoothly. What’s clear
Drew McElroy, founder of the start-up Transfix, is no newcomer to the trucking industry. McElroy was born into the business; his parents owned and operated the freight brokerage Andrew’s Express, affectionately naming it after McElroy. “I remember listening to my father structure deals. As a kid, it was all utterly confusing to me,” recalls McElroy.
This article is part of a series of articles written by MBA students and graduates from the University of New Hampshire Peter T. Paul College of Business and Economics. Nicole Brooks is an MBA candidate at the University of New Hampshire. Amazon keeps on innovating. Just when you think that Amazon offers it all, they keep
This article is part of a series of articles written by MBA students and graduates from the University of New Hampshire Peter T. Paul College of Business and Economics. Michael Hickey is a former fifth grade teacher turned business professional. His experience includes content marketing in the IT industry and operations management for United Parcel
A distribution center struggling with a high number of forklift truck impacts found a way to leverage big data to address a nagging, costly warehouse issue. The company had installed a telematics solution on its forklift trucks, but could not determine the cause of the impacts. The time and location of impacts were known, as
