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Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
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Why Content Marketing Depends on Metrics

Why Content Marketing Depends on Metrics

November 20, 2018 0 comments

Finding, analyzing, and using the right metrics effectively is crucial to a successful content marketing strategy. Accountability and showing a solid return on investment is everything when it comes to ensuring that your business is allocating adequate resources to marketing. And let’s face it, too many executives think that marketing is, at best, about supporting

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3 Tools for Measuring Your Content Marketing ROI

3 Tools for Measuring Your Content Marketing ROI

May 31, 2017 0 comments

Analyzing the right metrics is crucial to determining whether you are achieving content marketing ROI. We all want to see the fruits of our labors. Whether launching a product or a new social media campaign, we look for instantaneous numbers that will affirm we made the right choices. But here’s the problem: Not all metrics

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Not all metrics are created equal: ROI vs. Vanity Metrics

November 5, 2015 0 comments

We all want to see the fruits of our labors. Whether launching a product or a new social media campaign, we look for instantaneous numbers that will affirm we made the right choices. But here’s the problem: not all metrics are created equal. So-called vanity metrics are measurements that have no bearing on your bottom

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Unlocking Your Marketing ROI with Analytics [infographic]

September 9, 2015 0 comments

In the age of big data, everything in marketing is measureable – and that’s not necessarily a good thing. As Dimitri Maex of Ogilvy Consulting puts it, “marketers are drowning in numbers because they are focused on what they can measure rather on what they should measure.” Unfocused efforts to evaluate the success of your

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The Six Marketing Metrics That Your Boss Actually Cares About

September 8, 2015 0 comments

The profile of marketing has definitely been raised lately. With a full 63% of businesses planning to increase their marketing budgets this year, its clear business leaders are looking directly to their marketing departments to drive growth. Along with expanding budgets and more pressure to produce results, marketing metrics are being more heavily scrutinized by

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
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Emerging career spotlight: Digital Supply Chain Manager
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