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Digital and content marketing for the logistics and supply chain industries
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4 Metrics to Measure the Impact of Content Marketing on Brand Awareness

4 Metrics to Measure the Impact of Content Marketing on Brand Awareness

March 12, 2018 0 comments

Here’s how to quantify the impact of content marketing on brand awareness, a notoriously difficult benefit to measure. A successful content marketing strategy strengthens the relationship between brands and their target audiences. And brand awareness is a key component to any successful content marketing strategy. Ultimately, the more aware audiences are of your brand, the

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Infographic: 4 Ways to Measure Brand Awareness

Infographic: 4 Ways to Measure Brand Awareness

March 1, 2018 0 comments

Brand awareness is key in optimizing your content marketing efforts but can be challenging to quantify. Here are four metrics to help you measure brand awareness. Brand awareness is the extent to which potential customers recognize a brand and associate it with specific products and services. Making the public aware of your company is a

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7 skills logistics leaders will need to manage the digital supply chain
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Emerging career spotlight: Digital Supply Chain Manager
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