Knowing the right video distribution channels can go a long way toward driving traffic and getting your content to your target audience. Highlights: An effective video distribution strategy is key to success. Choose video distribution channels that match your marketing goals. Paid ads can give video an extra boost. Video transcript: I’m Christy Lemire, the
Meta descriptions help boost your SEO, driving more traffic to your posts and more quality leads on your website. You’re trying your best to become an expert in SEO optimization. You’re working hard to create valuable content, finding visually pleasing images to accompany your posts (and adding alt text), and using internal and external links
Here’s how to quantify the impact of content marketing on brand awareness, a notoriously difficult benefit to measure. A successful content marketing strategy strengthens the relationship between brands and their target audiences. And brand awareness is a key component to any successful content marketing strategy. Ultimately, the more aware audiences are of your brand, the
Brand awareness is key in optimizing your content marketing efforts but can be challenging to quantify. Here are four metrics to help you measure brand awareness. Brand awareness is the extent to which potential customers recognize a brand and associate it with specific products and services. Making the public aware of your company is a
Here’s a rundown of paid digital advertising options, including display ads, AdWords, and sponsored social media posts. We are strong believers in content marketing. Build it, and they will come — or, in content marketing speak, publish quality content, and customers will come to you. But, as I often write about, content marketing takes time
Company X also saw web traffic grow by 180% in 90 days by using Google AdWords and Facebook Ads. Sometimes our clients can be a little hesitant to try pay-per-click advertising. Take Company X, for example. Company X’s target customer fits a very particular profile, in terms of geography, income, and age. Because of those
AdWords’ upcoming updates will make it easier for local companies to earn the top spot on local search, which can drive significant new business. Google AdWords has made it easier for local businesses to get their names in front of people searching for products and services like theirs. The update involves changes to the so-called “3-pack,” or the
Using search marketing as part of your content strategy can increase web traffic and, thus, visibility for your business. Search marketing, formerly “search engine marketing,” uses both paid (SEM) and unpaid strategies (SEO) to increase traffic to your business’ website. These two efforts work together to improve the likelihood that potential customers searching the internet
