Here are 4 ideas for measuring podcast success, including downloads, audience, lead tracking, and intangible benefits. Podcasts are an increasingly popular content medium, but measuring their performance is difficult. Here are some tips for measuring podcast success in spite of the challenges. Spoiler alert: it’s an art, not a science. Why podcasts? Today’s busy professionals
If you’re looking to increase your brand awareness, and quickly, here are 10 tricks to accelerate your efforts. If you took Psychology 101 in school (or even if you didn’t), you know that people are more likely to buy from brand names they’re familiar with than those they don’t know. This goes for purchasing things
Here are our most-viewed blog posts from 2017 about the supply chain and logistics industries, including posts about some of the largest supply chain companies in the world, Starbucks and Amazon. Throughout the year, we write innovative posts to help readers stay in the know with the latest news and happenings to the supply chain
These 10 podcasts for marketers discuss the latest news and trends in the marketing world relevant to the supply chain and logistics industries. Podcasts have surged in popularity over the past few years. At least 112 million Americans have listened to podcasts, a figure up 11% from last year, with 67 million listening at least
In June’s social media news, more social media platforms are making changes to benefit businesses who advertise. June has seen a lot of recent changes in big-name platforms, like Facebook, Instagram and Twitter, that will directly impact the engagement between businesses and potential customers. The trend is to create apps that work harder for paid
These podcasts bring the latest news and thought leadership in the supply chain and logistics industries right to your earbuds. I used to think that podcasts were a hip form of new media that millennials used to further their iPhone addictions. Fast forward a few years, and the benefits of having news and entertainment in
Try these content formats and related tools for B2B social media content that keeps your audience engaged. Conventional wisdom, careful market research, and common sense are all telling us that social media is transforming the way we do business. We know we should be leveraging these platforms to drive awareness, engagement, and revenue for our
