How to increase prices and retain customers Companies raise prices all the time. There are various reasons, explanations, and results. Sometimes companies disclose the changes, but sometimes customers and clients never even catch wind of a change. Let’s have a look at the causes, the perception, and the actions to take. Why? Usually there’s an
Repeat customers contribute to long-term profitability. To keep customers coming back you need to employ the right pricing strategy. What is the right strategy? Here is what to consider when setting prices: Focus on value pricing Value pricing is not the same as discount pricing. Rather, value pricing is pricing a product or a service
This post originally appeared on EBN. For many customers, both current and prospective, you are your packaging. Take the time to do it right. I recently read a great piece by Zach Williams, founder and creative director of Venveo, on the role of packaging from a marketing perspective. Williams puts forth the idea that packaging is a
