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Digital and content marketing for the logistics and supply chain industries
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Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
    • Content
    • Social Media
    • Video
    • Email
    • Websites
    • Paid Advertising
    • Sales Enablement
  • Results
  • Resources
  • Blog
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Social media is a strategic tool for logistics companies

June 10, 2015 0 comments

Fronetics Strategic Advisors conducted a survey focusing on social media and logistics and supply chain companies. Respondents shared information on their social media use, motivation, preferences, benefits, and challenges. One-hundred percent (100%) of respondents reported that they have used social media for five years or less, indicating that social media is a relatively new strategy

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The best social media networks for the supply chain

May 5, 2015 0 comments

Content marketing has become a priority for many companies in recent years. But connecting branded digital content with the right audience can be tricky. A new report from Fronetics Strategic Advisors examines the relationship between social media and content distribution. The report reveals which social media networks are the most popular for content distribution and

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Report: Content use within the logistics and supply chain industries

March 25, 2015 0 comments

B2B companies are creating more content than ever before.  This is true too for companies within the logistics and supply chain industries. Fronetics Strategic Advisors conducted a survey focused on the use of content within the logistics and supply chain industries.  The survey found that companies within the logistics and supply chain industries are using

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What 3PLs can teach us about outsourcing content creation

October 30, 2014 0 comments

The use of third-party logistics providers are on the rise. As many as nine out of ten 3PLs surveyed by Inbound Logistics reported their client base grew by 5 percent this year, continuing the unabated expansion of recent years. And there’s good reason for it. In an interesting article on SupplyChain 24/7, Adam Robinson, the

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Why companies in the logistics and supply chain industries use social media

October 14, 2014 0 comments

Social media is a strategic tool.  The benefits companies can realize by using social media are immense.  Which benefits are motivating companies within the logistics and supply chain to use social media?  Even more broadly, why are companies using social media? A recent survey conducted by Fronetics Strategic Advisors found that the predominant reasons companies

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