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frologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
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  • Home
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  • Our Services
    • Strategy
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Why your sales pitch is bad for business

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Source: Managing Americans The temptation is obvious: You want to use your business blog to proclaim the virtues of your excellent products. You throw around words like “unique,” “outstanding,” “robust,” and “industry-leading.” Perhaps you even add a blinking “Buy Now!” button at the end, convinced your reader simply can’t resist hitting it. There is only

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