Also, this month in social media news: Instagram allows posts to multiple accounts; Snapchat shares research on social media use; and YouTube adds new swipe-to-view option. Highlights Facebook and YouTube are making changes that reflect a shift toward the Stories format. Snapchat releases research revealing that users seek different types of content on different social
Also in social media news, October 2018: Snapchat partners with Amazon on visual search tool, Google Plus is shutting down, and Instagram adds Quick Replies for business accounts. With the arrival of Halloween, we know that the holidays are quickly approaching. Consumers will be busy making plans and diving into holiday specials. But social networks will
Also in social media news, September 2018: Twitter launches audio-only live streaming, and Facebook Creator Studio is going global. The kids are back to school, football is back on tv, and the leaves are starting to change colors. This can only mean one thing: fall is officially upon us. What does this mean for our
Ask yourself these five questions before you dive headfirst into an influencer marketing campaign to set you on the right path. We’ve been writing a lot lately about influencer marketing and how it can work for the supply chain. These campaigns can be extremely effective — but getting the most bang for your buck requires
Also in social media news August 2018: Twitter releases an ads playbook, Snapchat introduces a private ads marketplace, WhatsApp launches a Business API, and Facebook makes updates to its video metrics. As kids gear up for back to school, social media platforms are busy making updates with a focus on business pages. Facebook, Twitter, and
Also in social media news May 2018: Pinterest gives businesses more control over how users view their content, Snapchat offers skip-free ads, and Facebook is re-opening application reviews and chatbot development. At the beginning of May, Facebook hosted its annual developer conference, Facebook F8. This year’s keynote speaker, CEO Mark Zuckerberg, focused on rallying developers
Also in social media news March 2018: Snapchat allows branded content ads; Facebook is testing Messenger Broadcasts; and Twitter tests prioritizing news tweets. With the increasing popularity of automation tools and chatbot technology, social media platforms are working to regulate how brands are reaching their target audiences. Trying to ensure that users aren’t being inundated
Also in social media news February 2018: Facebook is developing more sophisticated chatbots, Twitter’s increased character count leads to more tweets, and Instagram introduces a new content publishing beta for businesses. The Olympics aren’t the only thing to keep an eye on this month. The results from the fourth quarter of 2017 show that social
These social media statistics are important to keep in mind when planning out your content marketing strategy. A strong social media presence is key to successful marketing in 2018. Social media is simply unavoidable these days. So, you jumped on board and you’re posting and tweeting. You’re creating content. You’re learning about search engine optimization
Also in social media news January 2018: SnapChat is considering 3-second unskippable ads; Twitter will now display a video count on all video tweets; and Facebook is rolling out custom audiences for users that linger on ads. The new year has brought lots of new changes, especially to the Facebook community. I’m sure by now
Also in social media news November 2017: Snapchat opens conversation tracking “Snap Pixels,” Facebook links Messenger to your News Feed Ads, and Instagram Stories hits 300 million daily active users. The holidays have everyone thinking about shopping and meal planning, but social media is staying focused on expanding and improving. There’s been a big push
When it comes to social media news in August 2017, the words of Kanye West, “stronger, better, faster, stronger,” have never been truer. August has seen a continued push to get more information to more people in real time. Pinterest is introducing mobile ads. YouTube is adding sharing and chat features to the app. Google
