As the internet is increasingly dominated by visual content, social media analytics are failing to keep up. Highlights: Most social media analytics tools are purely text-based. Even tools that analyze images are costly and offer limited insights. We predict that machine learning capabilities will improve and the gap between analytics capability and brands’ needs will
Here are our most-viewed blog posts from 2018 about analytics and ROI, including articles about how to calculate your marketing ROI and competitive benchmarking. Content marketing is increasingly popular in the B2B sector. In fact, 91% of B2B marketers used content marketing as a part of their strategy last year. But marketers still struggle with
Here are our most-viewed supply chain and logistics blog posts from this year as of July 1, 2018. Throughout the year, we regularly write blog posts to help our readers stay on top of the latest news and happenings in the supply chain and logistics industries, particularly in regards to content marketing. We hope these
