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Digital and content marketing for the logistics and supply chain industries
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Report: Social Media and the Logistics and Supply Chain Industries

April 21, 2016 0 comments

Fronetics’ new report explores the adoption of social media within the logistics and supply chain industries. Learn why your company is at a disadvantage if you are not participating. It is estimated that over $1 trillion annually could be realized across the value chain through the use of social technologies. Yet companies in the logistics and supply

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Social media means business

March 10, 2015 0 comments

Companies who are not participating in social media and using social technologies are at a disadvantage; social media means business. In a 2013 article in MIT Sloan Management Review, Gerald C. Kane, Associate Professor at the Carroll School of Management at Boston College, wrote: “When asked to define social media, most people probably rely on

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What businesses can learn from Ello

November 11, 2014 0 comments

Ello launched in beta on August 7th.  By the last week in September the invite-only social network was receiving more than 50,000 invite requests per hour. What sets Ello apart from other social networks?  Ello is ad-free and doesn’t sell user data to third parties.  On October 23rd Ello became a Public Benefit Corporation; therefore,

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Why unnovation is a threat to your business

August 12, 2014 0 comments

Connectivity, mobility and accessibility are game changers for business.  Companies that recognize this and adapt accordingly will succeed, companies that don’t will not. Unnovation Olaf Swantee, CEO of EE, calls this refusal to innovate “unnovation” and defines it as the following: If unnovation ever made it into the Oxford English Dictionary, I believe the description

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Here’s what the manufacturing, transportation, and warehousing industries need to know about talent

July 16, 2014 0 comments

According to the 2013 CareerBuilder Candidate Behavior Study,  job seekers looking for a position with the manufacturing, transportation, and warehousing industries are using the internet and social media not only to look for jobs, but also to research companies within these industries. Candidates use the internet and social media throughout their job search The CareerBuilder study looked

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Internet of Things and its Impact on Supply Chain Management

June 26, 2014 0 comments

This article is part of a series of articles written by MBA students and graduates from the University of New Hampshire Peter T. Paul College of Business and Economics. Supply Chain Management will use the Internet of Things to improve factory workflow, increase material tracking, and optimize distribution to maximize revenues. “Clap on “(clap, clap), “Clap off” (clap, clap), “the Clapper”!! When

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Social technologies at work

February 17, 2014 0 comments

This post was originally published on DC Velocity. Social technologies offer business enormous potential – potential to unlock value and to increase productivity.  How enormous is this potential?  The McKinsey Global Institute (MGI) looked at four sectors (consumer packaged goods, consumer financial services, professional services, and advanced manufacturing) in the United States, Germany, United Kingdom,

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