Digital marketing over social media is a trend that continues to grow, but it’s only effective if you’re doing it right. Here are social media mistakes supply chain brands are still making. Highlights: When it’s done right, there’s no greater tool for your company to increase brand awareness and generate leads than an engaged presence
When it comes to digital marketing, social media is here to stay. Here’s our four-step guide to leveraging social media for the robotics industry. Highlights: Having a documented strategy is key to reap the benefits of social media marketing. Define your audience and establish concrete goals for social media campaigns. Set metrics and use data
Supply chain companies are increasingly recognizing the need to align sales and marketing teams through the use of analytics. Highlights: Sales and marketing alignment can be aided by analytics tools. A content audit can ensure sales has relevant material for every stage of the buyer’s journey. Digital Asset Management Software acts as a unified repository
The best way to come up with creative and engaging content is to think outside the box and sometimes, take risks. Here are 4 rules to break to produce truly creative content. Highlights: Throw out the template approach to content and start thinking about what makes you stand out. Don’t be afraid to showcase what you
Here’s why manufacturing marketers should skip the sales pitch and create content that prioritizes the needs of their target audience. Highlights: Research indicates that only about half of manufacturing marketers are prioritizing their audience’s needs when creating content. Inbound marketing (like content marketing) is more effective than outbound marketing for B2B businesses. A documented strategy
Take note: Brands in the supply chain are not immune to these social media mistakes. Highlights: There will be over 3 billion social media users by 2021. Not knowing your audience can cripple your efforts. Social media is about connecting – not promoting. Approximately 81% of small and medium businesses use a social platform. And we
If you’re hoping to generate more leads on your website, you’re going to have to develop a holistic content strategy and create many strong calls-to-action. You may have read part one of this mini-series about the importance of having a solid website if you’re going to invest in content marketing. Essentially, there’s no point in
A webinar is an excellent content medium to generate leads to or nurture those already in your sales funnel. Maybe you’ve taken a webinar to enhance your professional skills. Did you know that webinars can be beneficial not only to the students, but also to the business providing them? In content marketing, we consider a
Facebook is making a lot of changes that will affect businesses’ organic reach. This video discusses these changes and what your business needs to do to stay ahead of them. We have talked a lot about Facebook’s updates on our blog. Users are already seeing less content from businesses, brands, and media, so you need
To be effective, your content marketing strategy should align with your sales goals. Here are three simple questions to ask yourself to make sure your documented strategy is on target. I recently read an article on the Harvard Business Review that discussed pairing your sales goals with your marketing goals. This strikes at the heart
