Fronetics Blog - Digital and Content Marketing for the Supply Chain

Long-form content generates more traffic, leads, and social shares than shorter content. We’ve all heard the aphorism, “quantity over quality.”...

2016 was the year of the digital supply chain — here’s a look at how things changed. This guest post comes to us from Adam Robinson...

The chances are that your company is not tweeting as often as it should. Each second around 6,000 tweets are tweeted. Each minute over 350,000...

Having a modern, flexible supply chain is important to finding the way out of inventory dilemmas. Imagine your irritation when you try to place an...

Research and firsthand knowledge show a very strong correlation between posting frequency and traffic/leads. Clients often ask us, “How often...

Keep these four trends in mind when planning out your marketing efforts in 2017. Marketo recently revealed its predictions for upcoming marketing...

Competitive benchmarking should be part of your data-driven marketing strategy. In August 2016, Elaine Thompson claimed the mantle of world’s...

Learn about LinkedIn’s makeover, the parade of apps joining the live video trend, and more social media news for supply chain marketers. As part...

You can do these three quick things in your blog posts to improve SEO and help your target audience find your content. Search Engine Optimization...

Why brand awareness is important to growing your business The singular goal of most companies that contact Fronetics is to generate more leads —...

Turn to these 7 Twitter accounts for news, insights, and thought leadership in the supply chain space. Twitter is a platform for socializing...

Supply chain professionals should be following these eight blogs to keep up with the latest industry news and happenings in the coming year...