Fronetics Blog - Digital and Content Marketing for the Supply Chain

Content marketing can help with lead generation and nurturing, but your business still needs a solid sales staff to close deals. Content marketing...

In an interview with Kate Lee, Saunders discusses her career in the logistics industry and key issues within the supply chain. The percentage of...

Effective content marketers have these four things in common. Think your content marketing could be better? You are not alone. Only 30% of content...

Your business should be on social media showing buyers that you know what they want and that your business can provide it. Once again B2B buyers...

Get your news in front of the one billion iOS users with this step-by-step guide to publishing on Apple News. Do you use Apple News? If you have...

A veteran recruiter explains where the supply chain talent shortage is headed and how companies can overcome the challenges. A recent report on...

AdWords’ upcoming updates will make it easier for local companies to earn the top spot on local search, which can drive significant new business...

This is part three of a three-part series on Twitter for B2B. See part one, Twitter for B2B, and part two, Tweet This: 20 Ideas for Twitter...

Sellers must engage in speedy, personalized, knowledgeable conversation with potential customers to convert leads into sales. Leads are only...

When you work for the family business, being mindful about your professional persona can help preserve your familial relationships. Family...

Using search marketing as part of your content strategy can increase web traffic and, thus, visibility for your business. Search marketing...