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Digital and content marketing for the logistics and supply chain industries
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15 Social Video Marketing Statistics for 2019

15 Social Video Marketing Statistics for 2019

September 18, 2019 0 comments

Here are 15 social video marketing statistics that every supply chain marketer should be aware of in 2019. Highlights: 87% of business use video as a marketing tool. 83% of marketers report that video gives them a good ROI. Social video marketing trends to be on the lookout for: live video and 1:1 personalized video.

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Infographic: Here’s Why Supply Chain Companies Need to Try Live Video

Infographic: Here’s Why Supply Chain Companies Need to Try Live Video

September 12, 2019 0 comments

Live video streaming offers businesses a cost-effective strategy for engaging with and appealing to today’s buyers. With YouTube emerging as the world’s second largest search engine and video becoming themost popular form of online content,it is no surprise that businesses are looking for ways to engage their target audience through video. And they’re even diving

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Video: 4 Takeaways from the 2019 State of Video in Business Report

July 23, 2019 0 comments

Videos drive greater conversion rates and increased leads. Here are four takeaways from Vidyard’s 2019 State of Video in Business Report. Highlights:  Over 82% of businesses reported greater investments in video last year Vidyard’s report stated that high-value video content has become a key factor in SEO and ranking. Aside from just tracking views, businesses

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Facebook Shows Users When Advertisers Target Them, Instagram Tests Communal Video Viewing, and More Social Media News April 2019

Facebook Shows Users When Advertisers Target Them, Instagram Tests Communal Video Viewing, and More Social Media News April 2019

April 30, 2019 0 comments

Also, this month in social media news: LinkedIn adds a “Teammates” option to facilitate connections among colleagues, and Facebook is testing a Stories-like newsfeed. Highlights: Facebook is giving users increased access to what information advertisers have on them. Instagram is considering joining Facebook in promoting communal video experiences. LinkedIn’s “Teammates” feature helps users prioritize content

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Video: SEO and Video Posts – What You Need to Know

April 16, 2019 0 comments

With the growing popularity of video, it’s harder for video posts to rank in search results. Here’s what marketers need to know about SEO and video posts. Highlights: When choosing your video hosting platform, it’s important to consider the reasons why you want your videos to rank, such as lead generation or brand awareness. Spend

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Infographic: 4 Strategies for Supply Chain Marketers to Build a YouTube Audience

Infographic: 4 Strategies for Supply Chain Marketers to Build a YouTube Audience

April 9, 2019 0 comments

If you’re trying to build a YouTube audience, you’ll need equal parts strategy, creativity, concision, and valuable subject matter. Highlights: Strategy and creativity are top priorities. Keep content short and sweet for maximum impact. Offer value to your audience rather than a sales pitch. An increasing percentage of search traffic is perusing YouTube for information,

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Video: Video Marketing and the Supply Chain

Video: Video Marketing and the Supply Chain

March 26, 2019 0 comments

The popularity of video marketing is on the rise, and savvy supply chain marketers are using this medium to tell their brand’s story, broaden their audience, and generate leads. Highlights: Use video to tell your brand’s story, broaden your audience, and generate leads. As marketing expands in a more visual direction, marketers should adjust their

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
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Emerging career spotlight: Digital Supply Chain Manager
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