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Digital and content marketing for the logistics and supply chain industries
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5 Social Media Tips for Supply Chain Executives

5 Social Media Tips for Supply Chain Executives

February 28, 2018 0 comments

For busy executives, being active on social media is kind of like networking. It’s one of those things that everyone says you absolutely have to do to benefit your career, but it’s hard to make it part of your daily routine. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in

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Facebook News Feed Changes Focus on Community Engagement

Facebook News Feed Changes Focus on Community Engagement

February 26, 2018 0 comments

The second phase of Facebook News Feed changes boosts local news to strengthen community engagement. Facebook has been busy making lots of changes to its algorithm and prioritizing what users want from the social media platform. Our recent blog post discussed the first phase of Facebook News Feed changes early this year. The second phase

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Twitter Bots: Why You Don’t Always Get What You Want When You Pay to Play

Twitter Bots: Why You Don’t Always Get What You Want When You Pay to Play

February 22, 2018 0 comments

Twitter bots may get you more followers and retweets, but artificial influence isn’t a healthy indicator of marketing performance. In this age of influencer marketing, in which followers and retweets are all-important indicators of marketing success, a new phenomenon is emerging: Twitter bots.   According to a recent New York Times article, these computer programs

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How to Identify Topic Clusters for Your Business

How to Identify Topic Clusters for Your Business

February 21, 2018 0 comments

These 5 steps will help you identify topic clusters for your business that improve your search engine visibility and drive traffic to your website. As search engines adjust their algorithms to be more sophisticated, marketers have the opportunity to structure content strategically to optimize website search rankings. We’ve written in detail about this new reality

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B2B Marketing Trend 2018: Influencer Marketing

B2B Marketing Trend 2018: Influencer Marketing

February 20, 2018 0 comments

One of 2018’s fastest growing marketing trends is influencer marketing. Companies will increase their influencer marketing budget to keep up with the competition. You’ve probably heard the buzzword by now: Influencer marketing seems to be on the tip of every marketer’s tongue these days. Linqia’s latest report, The State of Influencer Marketing 2018, shows that

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7 Search Engines Changes that Affect Your SEO: Infographic

7 Search Engines Changes that Affect Your SEO: Infographic

February 19, 2018 0 comments

Search engines are evolving, and these changes will have big impacts on how searchers find your content. Here are 7 changes that will affect your SEO. Internet users are changing how they search, and in response, search engines are changing how they rank content. Newer, more sophisticated algorithms have had big impacts on SEO rankings

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What Should Supply Chain Students Be Learning? Here’s What Google Thinks.

What Should Supply Chain Students Be Learning? Here’s What Google Thinks.

February 14, 2018 0 comments

Google’s management study shows that supply chain students who learn soft skills will be more innovative and successful. A recent Google study of its top employees is shaking up the way we think about how we should be educating students. We’ve all heard about the importance of focusing on a STEM (science, technology, engineering, and

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3 Tips for Writing Pillar Content

3 Tips for Writing Pillar Content

February 13, 2018 0 comments

Here are three tips for writing pillar content that will help structure your posts, attract leads and gain better page rankings. In case you missed our series on writing for SEO, pillar content is a highly effective way to define your brand, drive traffic, and convert website visitors to leads. But in order to be

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Valentine’s 2018 Supply Chain Infographic

Valentine’s 2018 Supply Chain Infographic

February 12, 2018 0 comments

As Cupid spreads his wings, gifts of experience and romantic, at-home options will take over the market for Valentine’s Day 2018. Consumers will spend a near-record $19.2 billion on Valentine’s Day 2018, up from $18.2 billion in 2017. According to NRF’s annual survey, over half of the country will participate (55%) in the romantic holiday,

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Infographic: Social Media Statistics Your Business Needs to Consider When Publishing Content

Infographic: Social Media Statistics Your Business Needs to Consider When Publishing Content

February 8, 2018 0 comments

These social media statistics are important to keep in mind when planning out your content marketing strategy. A strong social media presence is key to successful marketing in 2018. Social media is simply unavoidable these days. So, you jumped on board and you’re posting and tweeting. You’re creating content. You’re learning about search engine optimization

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Is Your Content Strategy Really a Strategy?

Is Your Content Strategy Really a Strategy?

February 6, 2018 0 comments

Here are three tips for creating a content strategy that will help advance your business goals. If we’re adamant about one thing at Fronetics, it’s creating a documented content strategy. But, as a recent Harvard Business Review article suggests, many strategies fail because they are not actually strategies. This begs the question: what constitutes a

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Top 3 Logistics and Supply Chain Blogs of 2018

Top 3 Logistics and Supply Chain Blogs of 2018

February 1, 2018 0 comments

Our readers voted LTX Solutions, Women In Trucking, and Apex Capital Blog as the top 3 logistics and supply chain blogs of 2018. You voted, and the results are in! LTX Solution is your number one favorite blog of the year, with “Ellen’s Blog” of Women In Trucking and Apex Capital Blog coming in second

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