benefits of content marketing Archives

The case for outsourcing content marketing at a time of supply chain disruption

Too busy? Don’t want to invest in-house? Here are 4 prime reasons organizations opt to outsource content marketing. No other lead generation tactic is more important to technology marketers than content assets. The new Gartner research — trade shows come in second place — shows the importance of paying heavy attention to how your organization positions itself online. If the Covid-19 repercussions left you no choice but to cut back on marketing or if you have been juggling more than ever, consider

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4 Ways to Measure Brand Awareness

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Building brand awareness is one of the key benefits of content marketing, but it’s notoriously difficult to measure. Until now. Content marketing is a long-term solution through which a business establishes a relationship with and earns the trust of target customers. It’s called building brand awareness. Drawing the public’s attention to — and heightening their

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4 Reasons Not to Give Up on Content Marketing

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Ready to give up on content marketing? Chances are, you haven’t given it a fair shot. You’re three or maybe even six months into your new content marketing program. Congratulations! You’re probably noticing an uptick in web traffic, social reach, and other engagement metrics like time on page. You’re right on track! But you have

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5 Reasons Supply Chain and Logistics Businesses Need to Use Content Marketing

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There’s never been a better time for supply chain and logistics businesses to implement a content marketing strategy — except for maybe yesterday. Content marketing is a form of inbound marketing in which vendors publish digital content to attract customers who are searching for products and services like theirs. If done right, it is highly effective

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