Building brand awareness is one of the key benefits of content marketing, but it’s notoriously difficult to measure. Until now. Content marketing is a long-term solution through which a business establishes a relationship with and earns the trust of target customers. It’s called building brand awareness. Drawing the public’s attention to — and heightening their
Ready to give up on content marketing? Chances are, you haven’t given it a fair shot. You’re three or maybe even six months into your new content marketing program. Congratulations! You’re probably noticing an uptick in web traffic, social reach, and other engagement metrics like time on page. You’re right on track! But you have
There’s never been a better time for supply chain and logistics businesses to implement a content marketing strategy — except for maybe yesterday. Content marketing is a form of inbound marketing in which vendors publish digital content to attract customers who are searching for products and services like theirs. If done right, it is highly effective
