A webinar is an excellent content medium to generate leads to or nurture those already in your sales funnel. Maybe you’ve taken a webinar to enhance your professional skills. Did you know that webinars can be beneficial not only to the students, but also to the business providing them? In content marketing, we consider a
Email workflows will automatically deliver content to leads at designated intervals, inviting them to take action and helping them to move down the sales funnel. We’ve written before about marketing automation, and what it can do for the supply chain in term of cost- and time-savings. It’s time to get specific about how you can
Marketing automation can help supply chain marketers become more efficient and more successful in earning and converting leads. Automation is changing today’s supply chain, and not just because robots and autonomous vehicles are scooting around warehouse floors. Supply chain marketers can use automation to drive efficiency and improve our success rates. HubSpot recently reported that
Relationships take time and trust to fully develop, and lead nurturing is no different. Before I got married in 2009, I spent most of my twenties in the dating pool. I would meet someone. We would exchange phone numbers. And through a series of texts and calls, we would eventually meet for dinner. One dinner
Marketing can help sales close deals by providing targeted content that demonstrates the business value of the product or solution. Sales and marketing often exist in separate corners. The marketing team works to create lead opportunities through content, and the sales team tags in to turn those leads into deals. But a new survey report
Email list segmentation is the one of the simplest and most critical practices to improving marketing email performance. Marketing emails are an important part of lead nurturing: They can make or break whether a lead becomes a sale. So marketers spend a lot of time and money thinking about how to perfect their messages. While
Follow these four steps after the trade show to ensure you’re getting the most out of your lead generation efforts. This is the third installment in our three-part series about generating leads around a trade show. After some busy days, the trade show has finally wrapped up. It is easy to get caught up with
Content marketing can help with lead generation and nurturing, but your business still needs a solid sales staff to close deals. Content marketing helps generate a steady influx of quality leads and provides relevant information to prospects as they move down the sales funnel. Content can even help close a deal. But forget any notion about
Your business should be on social media showing buyers that you know what they want and that your business can provide it. Once again B2B buyers reported that their purchase cycle has increased since last year. That’s in part because they are scrutinizing potential vendors more closely than ever before. Buyers overwhelmingly reported spending more
Sellers must engage in speedy, personalized, knowledgeable conversation with potential customers to convert leads into sales. Leads are only valuable if they convert into customers. So, generating quality leads is only half the battle. You need a sales team that knows how to resuscitate a lead, nurture it, and, ultimately, turn it into a customer. Demand
Participating in social media is not about earning followers; it’s about building relationships. Posting content to social media is a great way to earn followers. But a follower doesn’t necessarily equal a customer. That’s why it’s important to keep in mind that participating in social media is not only about earning a large following; it’s
Here are three of the top benefits of social media for businesses in the supply chain and logistics industries. We know that the majority of businesses participate in social media — in fact, a dominant 88% of B2B marketers report using these platforms as part of their marketing programs. Large corporations, small businesses, and those
