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Digital and content marketing for the logistics and supply chain industries
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    • Team
    • Careers
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Video: 4 Best Channels for Video Distribution

Video: 4 Best Channels for Video Distribution

January 29, 2019 0 comments

Knowing the right video distribution channels can go a long way toward driving traffic and getting your content to your target audience. Highlights: An effective video distribution strategy is key to success. Choose video distribution channels that match your marketing goals. Paid ads can give video an extra boost. Video transcript: I’m Christy Lemire, the

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Infographic: Why No One Is Reading Your Blog

Infographic: Why No One Is Reading Your Blog

January 25, 2018 0 comments

Why is no one reading your blog? Chances are, you’re not doing it right. Here are some of the blog writing mistakes you may be making. There is so much content out there. In fact, the U.S. alone generates 2,657,700 gigabytes of internet data every minute. Every minute! That’s a whole lot of videos, tweets,

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Supply Chain: Here’s What to Write About on Your Blog

June 14, 2016 0 comments

Try writing about these topics on your supply chain blog to engage customers. Content is an important part of many logistics and supply chain companies’ marketing plans. Yet nearly half (45%) say creating quality content on a consistent basis is their biggest challenge. If your business is part of the 90% that produces some or

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How to Deal with Negative Online Comments

February 23, 2016 0 comments

Responding promptly and effectively to negative feedback online shows your commitment to customer service and transparency. “Don’t ever read the comments” is a well-known adage in today’s world of Internet trolls. It’s good advice for the preservation of your Internet psyche — negative online comments can be really draining. If you’re a business with a

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Best blog of the logistics and supply chain industries 2015 – Vote now!

January 4, 2016 0 comments

Fronetics is, once again, looking to uncover the top industry blog of 2015. We need your help by voting for your favorite blog in the logistics and supply chain industries.

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Top 5 Blogging FAQs – and My Take on the Answers

July 27, 2015 0 comments

Editor’s note: This is a guest post written by David Weaver. David has spent the past several years developing a best practice online marketing strategy for the inventory and supply chain division at INFORM GmbH. Blogging has been around for years, yet some of the most basic questions regarding this communication method are still being asked.

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Why your sales pitch is bad for business

September 4, 2014 0 comments

Source: Managing Americans The temptation is obvious: You want to use your business blog to proclaim the virtues of your excellent products. You throw around words like “unique,” “outstanding,” “robust,” and “industry-leading.” Perhaps you even add a blinking “Buy Now!” button at the end, convinced your reader simply can’t resist hitting it. There is only

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How to attract great supply chain talent

July 15, 2014 0 comments

If the supply chain industry is going to attract new and qualified talent, it needs a face lift.  The industry needs to be proactive.  It needs to communicate what it is, what is currently happening within the industry, and what is in store for the future. Who is responsible for making change possible?  You. Job

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7 skills logistics leaders will need to manage the digital supply chain
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