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Digital and content marketing for the logistics and supply chain industries
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    • Team
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Live Video Can Be a Lead Generation Tool

Live Video Can Be a Lead Generation Tool

September 4, 2018 0 comments

Live video is a powerful tool that can help your supply chain business grow its social media footprint, build brand awareness, and generate leads. Live video is the super-hot new thing when it comes to generating leads and selling. But the supply chain has, so far, been hesitant to embrace it whole-heartedly as a marketing

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Making Forms that Convert Leads: Part 4 of Effective Lead Generation

Making Forms that Convert Leads: Part 4 of Effective Lead Generation

July 23, 2018 0 comments

Part four in our series on effective lead generation walks you through how to create a form that converts leads, getting you the information you need without driving prospects away. Welcome to the last installment of our series on effective lead generation and nurturing. Now that you know how to: Create and package a valuable

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Landing Pages that Convert: Part Three of Effective Lead Generation

Landing Pages that Convert: Part Three of Effective Lead Generation

July 19, 2018 0 comments

In part three of our series on effective lead generation and nurturing, we walk you through the components of effective landing pages that convert visitors to leads. If you’ve been keeping up with our four-part series on effective lead generation, you should be up to speed on creating a valuable offer and a call-to-action that

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4 Components of Effective Lead Generation and Lead Nurturing Campaigns

4 Components of Effective Lead Generation and Lead Nurturing Campaigns

July 16, 2018 0 comments

For effective lead generation and lead nurturing, you need to create offers your audience finds valuable, calls-to-action to drive them there, a landing page to convert them, and a form to gather their information. Your strategic marketing objectives boil down to one basic mission: to generate a high volume of quality leads. But productive lead-generation and

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Infographic: 5 Tips for Creating Landing Pages that Convert Leads

Infographic: 5 Tips for Creating Landing Pages that Convert Leads

July 3, 2018 0 comments

Getting lots of web traffic but short on leads? Here are five tips to help create strong landing pages that convert visitors to leads. We hear it all time: “My website is getting great traffic, but we’re not converting those visits to leads.” We compare it to the Patriots getting the ball all the way

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Top 5 Sales and Lead Generation Posts of 2016

Top 5 Sales and Lead Generation Posts of 2016

December 22, 2016 0 comments

At Fronetics, we work with companies in the logistics and supply chain industries to create and execute digital and content marketing strategies.  Understanding the sales processes of our clients, working closely with sales, and developing effective lead generation strategies is at the heart of what we do. Here are our 5 most read sales and lead

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Get the Most Out of MODEX: Nurture Leads with Social Media

March 31, 2016 0 comments

Employ a content and social marketing strategy to nurture leads you meet during MODEX. Hundreds of potential customers will be heading to Atlanta next week for MODEX, and you’re gearing up to gain lots of new business. That is, you and over 800 other exhibitors are hoping to gain lots of new business. So how

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A Call to Action is Key to Any Lead Nurturing Campaign

February 10, 2016 0 comments

A good call to action will help potential leads feel compelled to choose your offer over your competitors’ offers. If you feel your marketing campaign falls short in generating quality leads, you are not alone.  Typically one in 10 marketing professionals questions the effectiveness of their lead generation methods. While you may have some of

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Lead Nurturing through Special Offers

February 8, 2016 0 comments

Enticing potential customers with exclusive, high-value offers is an important component of lead nurturing and lead generation. Your strategic marketing objectives boil down to one basic mission: to generate a high volume of quality leads. This will drive tomorrow’s revenue and an increase in sales and profits. Yet, only one in 10 marketing professionals feel

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