Live video is a powerful tool that can help your supply chain business grow its social media footprint, build brand awareness, and generate leads. Live video is the super-hot new thing when it comes to generating leads and selling. But the supply chain has, so far, been hesitant to embrace it whole-heartedly as a marketing
Part four in our series on effective lead generation walks you through how to create a form that converts leads, getting you the information you need without driving prospects away. Welcome to the last installment of our series on effective lead generation and nurturing. Now that you know how to: Create and package a valuable
In part three of our series on effective lead generation and nurturing, we walk you through the components of effective landing pages that convert visitors to leads. If you’ve been keeping up with our four-part series on effective lead generation, you should be up to speed on creating a valuable offer and a call-to-action that
For effective lead generation and lead nurturing, you need to create offers your audience finds valuable, calls-to-action to drive them there, a landing page to convert them, and a form to gather their information. Your strategic marketing objectives boil down to one basic mission: to generate a high volume of quality leads. But productive lead-generation and
Getting lots of web traffic but short on leads? Here are five tips to help create strong landing pages that convert visitors to leads. We hear it all time: “My website is getting great traffic, but we’re not converting those visits to leads.” We compare it to the Patriots getting the ball all the way
At Fronetics, we work with companies in the logistics and supply chain industries to create and execute digital and content marketing strategies. Understanding the sales processes of our clients, working closely with sales, and developing effective lead generation strategies is at the heart of what we do. Here are our 5 most read sales and lead
Employ a content and social marketing strategy to nurture leads you meet during MODEX. Hundreds of potential customers will be heading to Atlanta next week for MODEX, and you’re gearing up to gain lots of new business. That is, you and over 800 other exhibitors are hoping to gain lots of new business. So how
A good call to action will help potential leads feel compelled to choose your offer over your competitors’ offers. If you feel your marketing campaign falls short in generating quality leads, you are not alone. Typically one in 10 marketing professionals questions the effectiveness of their lead generation methods. While you may have some of
Enticing potential customers with exclusive, high-value offers is an important component of lead nurturing and lead generation. Your strategic marketing objectives boil down to one basic mission: to generate a high volume of quality leads. This will drive tomorrow’s revenue and an increase in sales and profits. Yet, only one in 10 marketing professionals feel
