From answering the most important question to humanizing your company, make it part of your Covid-19 messaging strategy. If your organization put marketing on pause to deal with the impact of Covid-19, it is time to recharge — thoughtfully. But what should your Covid-19 messaging strategy look like? What should you say and where should
Once you’ve decided how to create and package a valuable offer, the next step in an effective lead generation is creating calls-to-action that convert leads. If you read part one of our four-part series on effective lead generation, you’re familiar with the first step in creating a campaign that will generate a high volume of
For effective lead generation and lead nurturing, you need to create offers your audience finds valuable, calls-to-action to drive them there, a landing page to convert them, and a form to gather their information. Your strategic marketing objectives boil down to one basic mission: to generate a high volume of quality leads. But productive lead-generation and
At Fronetics, we work with companies in the logistics and supply chain industries to create and execute digital and content marketing strategies. Understanding the sales processes of our clients, working closely with sales, and developing effective lead generation strategies is at the heart of what we do. Here are our 5 most read sales and lead
Employ a content and social marketing strategy to nurture leads you meet during MODEX. Hundreds of potential customers will be heading to Atlanta next week for MODEX, and you’re gearing up to gain lots of new business. That is, you and over 800 other exhibitors are hoping to gain lots of new business. So how
The most efficient lead-generation strategy includes a way to capture potential customers’ information. An effective lead-generation campaign requires several different strategic layers. Firstly, you must entice potential customers with an exclusive, high-value offer — like ebooks, whitepapers, free consultations, product demonstrations, or discounts. A clear, highly visible call to action (CTA) or two can help ensure they
A good call to action will help potential leads feel compelled to choose your offer over your competitors’ offers. If you feel your marketing campaign falls short in generating quality leads, you are not alone. Typically one in 10 marketing professionals questions the effectiveness of their lead generation methods. While you may have some of
