Once you’ve decided how to create and package a valuable offer, the next step in an effective lead generation is creating calls-to-action that convert leads. If you read part one of our four-part series on effective lead generation, you’re familiar with the first step in creating a campaign that will generate a high volume of
If you’re looking to generate more leads on your website, you need to create opportunities to capture visitors and implement a strong content strategy to encourage engagement. Lots of supply chain and logistics companies are catching on to the benefits of content marketing. And of those, many are implementing a content marketing strategy to plan
If you’re hoping to generate more leads on your website, you’re going to have to develop a holistic content strategy and create many strong calls-to-action. You may have read part one of this mini-series about the importance of having a solid website if you’re going to invest in content marketing. Essentially, there’s no point in
