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Digital and content marketing for the logistics and supply chain industries
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Digital and content marketing for the logistics and supply chain industries
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Want More Leads? Focus on Brand Awareness.

Want More Leads? Focus on Brand Awareness.

January 9, 2017 0 comments

Why brand awareness is important to growing your business The singular goal of most companies that contact Fronetics is to generate more leads — today. This is not surprising in that leads are necessary to generate sales, and sales are necessary to revenue generation and to growth. What is surprising is the number of companies

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Top 10 Content Marketing Posts of 2016

December 14, 2016 0 comments

In 2016 88% of B2B marketers reported using content marketing to market their business, up by almost to 3% over 2015.  B2B markets are increasingly using content marketing because they recognize that it an effective tool to increase brand awareness, and to attract, engage, and convert new customers.  With 51% of B2B buyers relying on

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Content marketing ROI for reverse logistics companies

August 4, 2015 0 comments

Do reverse logistics companies need to focus on content marketing? Yes. Should they use LinkedIn? Yes. Twitter? Yes. YouTube? Yes. Yes. Yes. Should they blog? Yes! Several reverse logistics companies are already using content marketing in an effort to connect with peers and potential B2B consumers. IT Asset Disposal (ITAD) company, TradePort, has an informative

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
August 28, 2020by Guest contributor
Emerging career spotlight: Digital Supply Chain Manager
Emerging career spotlight: Digital Supply Chain Manager
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