To be effective, your content marketing strategy should align with your sales goals. Here are three simple questions to ask yourself to make sure your documented strategy is on target. I recently read an article on the Harvard Business Review that discussed pairing your sales goals with your marketing goals. This strikes at the heart
Why is no one reading your blog? Chances are, you’re not doing it right. Here are some of the blog writing mistakes you may be making. There is so much content out there. In fact, the U.S. alone generates 2,657,700 gigabytes of internet data every minute. Every minute! That’s a whole lot of videos, tweets,
Use the first months to lay a solid foundation for your content marketing program so it can begin generating leads and sales. So you decided it was time to jump into the content marketing game. You’ve been crafting the perfect content. You’re posting on a regular basis. You’ve identified your target audience and have been
B2B software company Text Request took 4 steps to grow organic traffic, a key component of any content marketing strategy. We content marketers are always keeping an eye on organic traffic. It’s an indicator of success (though by no means the only one). Basically it lets you know how many of your website’s visitors found
Take an honest assessment of these 6 areas to see if outsourcing your marketing might be a smart move. Supply chain companies are increasingly open to outsourcing their logistics because it allows them to focus on their core competencies while improving productivity. So why not apply the same rationale to bolster your marketing efforts? Don’t
Follow these 4 steps to learn how to build a successful DIY content marketing strategy that will help grow your business. Are you trying to create a content marketing strategy, but don’t know where to begin? Even the language around content marketing can seem foreign to newcomers. That’s why Fronetics created its guide, How to
Companies in the logistics and supply chain industries should take a look at this content marketing infographic. Content marketing is a form of inbound marketing in which vendors publish digital content to attract customers who are searching for products and services like theirs. If done right, it is highly effective in growing brand awareness, generating and
Content marketing is significantly more effective when a designated leader is driving your strategy. Who is leading your content marketing strategy? If you don’t have an immediate answer, your content marketing program probably will not be as effective as it could be. Research shows that companies who designate someone to drive the execution of their
Your customers use vendor content in their purchasing decisions, and you need a strategy to reach them — or your competitors will. Content marketing can be a game-changer, in terms of new business and sales revenue, for organizations of all sizes and industries and levels of marketing savvy. But you can’t just set up a
Fronetics designed a content marketing strategy that helped the logistics software company realize increases in new business and sales revenue. Your company is doing pretty well. You have a nice website and a social media account or two. And you’ve experienced year-over-year growth. Why would you do anything differently? Just ask TotalTrax, a provider of
A recent report produced by the Content Marketing Institute and MarketingProfs, and sponsored by Brightcove, found that 81% percent of B2B manufacturers in the United States use content marketing. The same report found that the majority of manufacturers do not believe their organization is effective at content marketing. What are organizations who are not effective missing
Companies with a documented content marketing strategy find their efforts significantly more successful than those without a strategy in place. Download this eBook to get started on developing your customized content marketing strategy.
