The increasing popularity of chatbots is making it harder to ignore how artificial intelligence is helping shape the content marketing landscape. Chatbots are the latest trend in artificial intelligence for marketers, and the supply chain and logistics industries should take note. Chatbots can help automate and improve some of your marketing and customer service efforts.
Case studies have proven to be one of the most effective kinds of content in converting leads to buyers. Here are 4 strategies to getting customers to participate. The 2017 Content Preferences Survey Report found that 78% of B2B buyers used vendor case studies as part of their purchasing decisions in the past 12 months.
By spending time and money on unnecessary bells, whistles, and gimmicks in an effort to delight your customers, you may be cheating yourself out of creating real value for your customers. If your current focus isn’t on your internal customer workflows, it should be. Your customers will appreciate it and you’ll benefit from building more
Despite the considerable amount of attention paid to demand generation, many companies (including some companies actively employing a demand generation strategy) do not have a clear understanding of what demand generation actually is. When asked to define demand generation, a common response is: the generation of demand. Another common response: a marketing strategy. An honest
Getting 10,000 hits a week on your website may be huge accomplishment for your business (and it is), but if at the end of the week none of those hits turn into a lead how do you measure your business’ success? Knowing which metrics you need to be paying attention to is a crucial task for
