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Digital and content marketing for the logistics and supply chain industries
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Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
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    • Video
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    • Websites
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    • Sales Enablement
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Infographic: Here’s Why Supply Chain Companies Need to Try Live Video

Infographic: Here’s Why Supply Chain Companies Need to Try Live Video

September 12, 2019 0 comments

Live video streaming offers businesses a cost-effective strategy for engaging with and appealing to today’s buyers. With YouTube emerging as the world’s second largest search engine and video becoming themost popular form of online content,it is no surprise that businesses are looking for ways to engage their target audience through video. And they’re even diving

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Chatbots: An Introduction for the Supply Chain

Chatbots: An Introduction for the Supply Chain

December 6, 2017 0 comments

The increasing popularity of chatbots is making it harder to ignore how artificial intelligence is helping shape the content marketing landscape. Chatbots are the latest trend in artificial intelligence for marketers, and the supply chain and logistics industries should take note. Chatbots can help automate and improve some of your marketing and customer service efforts.

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Need Customers to Participate in a Case Study? Try These 4 Strategies.

Need Customers to Participate in a Case Study? Try These 4 Strategies.

November 9, 2017 0 comments

Case studies have proven to be one of the most effective kinds of content in converting leads to buyers. Here are 4 strategies to getting customers to participate. The 2017 Content Preferences Survey Report found that 78% of B2B buyers used vendor case studies as part of their purchasing decisions in the past 12 months.

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5 secrets to creating happy customers

December 9, 2014 0 comments

By spending time and money on unnecessary bells, whistles, and gimmicks in an effort to delight your customers, you may be cheating yourself out of creating real value for your customers. If your current focus isn’t on your internal customer workflows, it should be. Your customers will appreciate it and you’ll benefit from building more

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What the heck is demand generation?

February 12, 2014 0 comments

Despite the considerable amount of attention paid to demand generation, many companies (including some companies actively employing a demand generation strategy) do not have a clear understanding of what demand generation actually is. When asked to define demand generation, a common response is: the generation of demand.  Another common response: a marketing strategy.  An honest

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How to convert website visitors into customers

February 3, 2014 0 comments

Getting 10,000 hits a week on your website may be huge accomplishment for your business (and it is), but if at the end of the week none of those hits turn into a lead how do you measure your business’ success? Knowing which metrics you need to be paying attention to is a crucial task for

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
August 28, 2020by Guest contributor
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Emerging career spotlight: Digital Supply Chain Manager
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