![Chatbots: No Longer Just a Buzzword](https://www.fronetics.com/wp-content/uploads/2019/05/Untitled-design-22-370x185.jpg)
Chatbots: No Longer Just a Buzzword
Chatbots are a must-have lead generation and customer service tool for supply chain businesses in 2019. The newest generation of B2B buyers is increasingly dominating the two-way conversation between marketers and buyers. They prefer to gather purchasing information on their own — overwhelmingly via online searches, vendor websites, and peers and colleagues — rather than