Chatbots are a must-have lead generation and customer service tool for supply chain businesses in 2019. The newest generation of B2B buyers is increasingly dominating the two-way conversation between marketers and buyers. They prefer to gather purchasing information on their own — overwhelmingly via online searches, vendor websites, and peers and colleagues — rather than
While automation technology can streamline many processes and functions, customer-service automation can sometimes backfire and lose you business. We’ve talked a lot recently about implementing automation technology into your sales and marketing operations. It can be a great tool for saving time and money while increasing your communication and customization with prospects and leads. But
Shippers should be tracking these last-mile metrics to drive down the high cost of last-mile logistics. This post comes to us from Adam Robinson of Cerasis, a top freight logistics company and truckload freight broker. Using technology to improve last-mile metrics is essential to driving last-mile costs down, but how do shippers know if the technology is helping
Manufacturers who listen and focus on customer experience and service will win in the battle to increase revenue and company size. This post comes to us from Kevin Jessop of Cerasis, a top freight logistics company and truckload freight broker. Manufacturers have always struggled to know their customers. But, modern businesses have grown to encompass an omnichannel sales opportunity.
Word of mouth happens organically, but these three tips will help your business get the most out of this kind of recommendation. For as long as I can remember, I’ve been relying on friends and family for recommendations on everything from cars to coffee makers. The oldest — and perhaps the most effective — form
Show that your company cares about its customers by responding in a complete and timely manner to negative comments on social media. I was recently talking with a client who works in a sector known for negative online reviews. Customers tend to air their grievances in public forums — especially on social media — as
Participating in social media is not about earning followers; it’s about building relationships. Posting content to social media is a great way to earn followers. But a follower doesn’t necessarily equal a customer. That’s why it’s important to keep in mind that participating in social media is not only about earning a large following; it’s
Today’s customers expect value, quality, and speed. Focusing on how your can deliver on those promises is what will win you business. Remember that great advice: focus on yourself, not on what others are doing. According to an article in Harvard Business Review, the greatest challenge your company faces today is not keeping up with
Responding promptly and effectively to negative feedback online shows your commitment to customer service and transparency. “Don’t ever read the comments” is a well-known adage in today’s world of Internet trolls. It’s good advice for the preservation of your Internet psyche — negative online comments can be really draining. If you’re a business with a
By spending time and money on unnecessary bells, whistles, and gimmicks in an effort to delight your customers, you may be cheating yourself out of creating real value for your customers. If your current focus isn’t on your internal customer workflows, it should be. Your customers will appreciate it and you’ll benefit from building more
Source: Geek and Poke Strategy is not execution Strategy and execution are fundamentally different. Strategy is about making choices. Execution is about getting down and dirty so that the choices made can produce results. Here’s how you can get from excellent strategy to strong execution. Strategy is the pursuit of excellence. It is more than
Twitter is one of the more powerful platforms to influence consumers and grow a business. Is your business on Twitter? If not, here are three reasons why your business should be on Twitter: 1. Be Found When business consumers are searching for products and services, they typically start online. According to a recent study by Pardot, 72 percent
