frologoknockoutbolderJulyfrologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
    • Content
    • Social Media
    • Video
    • Email
    • Websites
    • Paid Advertising
    • Sales Enablement
  • Results
  • Resources
  • Blog
  • Contact
frologoknockoutbolderJuly
Digital and content marketing for the logistics and supply chain industries
Close
  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
    • Content
    • Social Media
    • Video
    • Email
    • Websites
    • Paid Advertising
    • Sales Enablement
  • Results
  • Resources
  • Blog
  • Contact
Chatbots: No Longer Just a Buzzword

Chatbots: No Longer Just a Buzzword

April 17, 2019 0 comments

Chatbots are a must-have lead generation and customer service tool for supply chain businesses in 2019. The newest generation of B2B buyers is increasingly dominating the two-way conversation between marketers and buyers. They prefer to gather purchasing information on their own — overwhelmingly via online searches, vendor websites, and peers and colleagues — rather than

Learn more

Customer-Service Automation Isn’t Always the Best Answer

Customer-Service Automation Isn’t Always the Best Answer

April 24, 2018 0 comments

While automation technology can streamline many processes and functions, customer-service automation can sometimes backfire and lose you business. We’ve talked a lot recently about implementing automation technology into your sales and marketing operations. It can be a great tool for saving time and money while increasing your communication and customization with prospects and leads. But

Learn more

Last-Mile Metrics: 11 Metrics to Measure in Last-Mile Logistics

Last-Mile Metrics: 11 Metrics to Measure in Last-Mile Logistics

October 12, 2017 0 comments

Shippers should be tracking these last-mile metrics to drive down the high cost of last-mile logistics. This post comes to us from Adam Robinson of Cerasis, a top freight logistics company and truckload freight broker. Using technology to improve last-mile metrics is essential to driving last-mile costs down, but how do shippers know if the technology is helping

Learn more

5 Reasons Why Manufacturers Who Focus on Customer Experience Will Win

5 Reasons Why Manufacturers Who Focus on Customer Experience Will Win

July 13, 2017 0 comments

Manufacturers who listen and focus on customer experience and service will win in the battle to increase revenue and company size. This post comes to us from Kevin Jessop of Cerasis, a top freight logistics company and truckload freight broker. Manufacturers have always struggled to know their customers. But, modern businesses have grown to encompass an omnichannel sales opportunity.

Learn more

How Word of Mouth Can Work For You

How Word of Mouth Can Work For You

June 8, 2017 0 comments

Word of mouth happens organically, but these three tips will help your business get the most out of this kind of recommendation. For as long as I can remember, I’ve been relying on friends and family for recommendations on everything from cars to coffee makers. The oldest — and perhaps the most effective — form

Learn more

Why You Should Respond to Negative Comments on Social Media

Why You Should Respond to Negative Comments on Social Media

May 4, 2017 0 comments

Show that your company cares about its customers by responding in a complete and timely manner to negative comments on social media. I was recently talking with a client who works in a sector known for negative online reviews. Customers tend to air their grievances in public forums — especially on social media — as

Learn more

5 Tips to Build Relationships on Social Media

June 29, 2016 0 comments

Participating in social media is not about earning followers; it’s about building relationships. Posting content to social media is a great way to earn followers. But a follower doesn’t necessarily equal a customer. That’s why it’s important to keep in mind that participating in social media is not only about earning a large following; it’s

Learn more

Focus on Your Customers, Not Your Competition

June 22, 2016 0 comments

Today’s customers expect value, quality, and speed. Focusing on how your can deliver on those promises is what will win you business. Remember that great advice: focus on yourself, not on what others are doing. According to an article in Harvard Business Review, the greatest challenge your company faces today is not keeping up with

Learn more

How to Deal with Negative Online Comments

February 23, 2016 0 comments

Responding promptly and effectively to negative feedback online shows your commitment to customer service and transparency. “Don’t ever read the comments” is a well-known adage in today’s world of Internet trolls. It’s good advice for the preservation of your Internet psyche — negative online comments can be really draining. If you’re a business with a

Learn more

5 secrets to creating happy customers

December 9, 2014 0 comments

By spending time and money on unnecessary bells, whistles, and gimmicks in an effort to delight your customers, you may be cheating yourself out of creating real value for your customers. If your current focus isn’t on your internal customer workflows, it should be. Your customers will appreciate it and you’ll benefit from building more

Learn more

How to go from strategy to execution

September 11, 2014 0 comments

Source: Geek and Poke Strategy is not execution Strategy and execution are fundamentally different.  Strategy is about making choices. Execution is about getting down and dirty so that the choices made can produce results. Here’s how you can get from excellent strategy to strong execution. Strategy is the pursuit of excellence. It is more than

Learn more

3 Reasons Why Your Business Should Use Twitter

February 25, 2014 0 comments

Twitter is one of the more powerful platforms to influence consumers and grow a business. Is your business on Twitter? If not, here are three reasons why your business should be on Twitter: 1.       Be Found When business consumers are searching for products and services, they typically start online.   According to a recent study by Pardot, 72 percent

Learn more

Follow Us
Subscribe to our blog
Categories
Archives
March 2023 
MTWTFSS
 12345
6789101112
13141516171819
20212223242526
2728293031 
Contact Us

P.O. Box 593
Newburyport, MA 01950

978-499-9988
[email protected]

Our Brands
Recent Posts
7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
August 28, 2020by Guest contributor
Emerging career spotlight: Digital Supply Chain Manager
Emerging career spotlight: Digital Supply Chain Manager
August 21, 2020by Guest contributor
© 2023 · Fronetics