Want Better Email Open Rates? Use Big Data
For better email marketing results, be sure to tap your big data
Let Data Drive Your Content Marketing Strategy
A data-driven content marketing strategy will increase your program’s success and help win the buy-in of executives. What is driving your digital and content marketing strategy? If all you have in the driver’s seat are a few creative ideas, you may find yourself frustrated with the results and struggling to garner support from the C-Suite.
Taking Action on Data: Is it Getting Any Easier?
If Seneca the Elder could have peered into the future, shock is likely too weak of a word to describe his reaction. The Roman rhetorician is credited for being among the first to complain about the overload of information when he, in the 1st century AD, lamented that the abundance of books had become a “distraction.” Around
Data Under Siege: Time for Organizations to Turn Focus on ITAD
Corporations worldwide spend billions of dollars on data security, but firewalls, data encryption, end-point protection, and network monitoring have little effect when your equipment is ready to be retired. In fact, IT asset disposition (ITAD) has been called the “soft underbelly of data security,” an area that is surprisingly overlooked given the costly consequences of
The Role of Data Stewards: Advocates, Not Police
Many organizations that jumped on the big data bandwagon have struggled to turn their new, boundless collection of data into actionable business information. As consultant Rich Sherman of Athena IT Solutions puts it, today’s businesses are struggling with “the transformation of data into information that is comprehensive, consistent, correct and current.” Enter data governance programs,
The Internet of Things: The connecting of “dumb” items and the creation of big data
The Internet of Things (IoT) is ubiquitous. Because of this it can seem abstruse. Puneet Mehta does a great job of putting the concept in layman’s terms: “[A] plethora of “dumb” objects becom[ing] connected, sending signals to each other and alerts to our phones, and creating mounds of “little data” on all of us that
Put decision quality data in the hands of decision makers
It’s safe to say that the clients I engage with fall into two categories when it comes to business data; those that are drowning in it and those that ignore it altogether. The ones that are drowning in data know all the relevant facts that keep them out of trouble with their Boards or their