Measuring brand awareness is a notoriously difficult task. Here are our favorite tools to help you refine your efforts. Highlights: Tools for measuring brand awareness fall into two categories: social analytics tools and social mention tools. Our top 3 social analytics tools: Qualtrics, Ahrefs, and Brandwatch. Our top 3 social mentions tools: Netvibes, Mention, and
Here’s how to quantify the impact of content marketing on brand awareness, a notoriously difficult benefit to measure. A successful content marketing strategy strengthens the relationship between brands and their target audiences. And brand awareness is a key component to any successful content marketing strategy. Ultimately, the more aware audiences are of your brand, the
Linkless backlinks, or mentions of your business without a hyperlink to your webpage, are now a more effective way to improve your ranking with search engines. For years Google has used backlinks to rank webpages. Backlinks are any link on another website that points (or links) back to your website. Unfortunately, search engines began to
