Participating in social media is increasingly important for businesses in the supply chain. Here are the 3 steps to proving social media ROI. Highlights: It may seem obvious, but too many businesses approach social media marketing with vague goals or none at all. Once you’ve set your goals and identified your key metrics, it’s time to implement
An effective social media strategy requires data. Here are our 10 favorite social media analytics tools to empower you with insights that will boost your social media game. Highlights: Hootsuite and Sprout Social are all-around social media management tools that offer analytics. Google Analytics is an overall powerhouse tool to track the performance of all
These Google Analytics reports are crucial to understanding the visitors who are browsing your website and how you are more likely to get them to convert. Highlights: Audience reports tell you who is visiting your website. Acquisition reports convey how are users getting to your website. Behavior reports show what visitors are doing on your
Supply chain companies are increasingly recognizing the need to align sales and marketing teams through the use of analytics. Highlights: Sales and marketing alignment can be aided by analytics tools. A content audit can ensure sales has relevant material for every stage of the buyer’s journey. Digital Asset Management Software acts as a unified repository
When it comes to social media, timing is everything. These 5 tools will help you determine the best time to post on social media for your business. Highlights: Social media is playing an increasing role in B2B purchasing decisions. Even if you’re posting great content, if you’re doing it at the wrong times, you’re losing
Use these 10 social media analytics tools to measure the success of your social media efforts. Analyzing your social media performance is critical to a successful marketing effort, especially in light of recent changes to Facebook’s News Feed. You need the tools to determine what’s working and what isn’t, as well as the best time
Why is no one reading your blog? Chances are, you’re not doing it right. Here are some of the blog writing mistakes you may be making. There is so much content out there. In fact, the U.S. alone generates 2,657,700 gigabytes of internet data every minute. Every minute! That’s a whole lot of videos, tweets,
Measuring brand awareness has been notoriously difficult. But these 4 metrics can help you evaluate if potential customers are encountering your content. Companies work hard to get their products and services out into the world. It’s a key step in gaining exposure among potential customers and earning new business. This process is called brand awareness,
Find out when your target audience is most active on different social media platforms by using these 4 online tools. Social media has changed the landscape for doing business. With the click of a button, companies are able to instantly communicate with untapped markets and potential clients. The days of face-to-face interactions have been replaced
Gauge the effectiveness of your social media strategy using these four data points in Google Analytics. Measuring the impact social media has on business is important to those in the logistics and supply chain industries. In fact, a recent Fronetics survey found that 81% of respondents reported that information on proving social media ROI would
When you are posting on social media could be as important as what you’re posting. Timing is everything, and that statement especially holds true when it comes to posting content to social media. If you are sending out your message and nobody is there to see it, you are that proverbial tree falling in the
We all want to see the fruits of our labors. Whether launching a product or a new social media campaign, we look for instantaneous numbers that will affirm we made the right choices. But here’s the problem: not all metrics are created equal. So-called vanity metrics are measurements that have no bearing on your bottom
