Here’s why manufacturing marketers should skip the sales pitch and create content that prioritizes the needs of their target audience. Highlights: Research indicates that only about half of manufacturing marketers are prioritizing their audience’s needs when creating content. Inbound marketing (like content marketing) is more effective than outbound marketing for B2B businesses. A documented strategy
With the start of the new year, it’s time to take a breath and get ready for what’s next. Here are five trends in supply chain marketing to expect in 2019. Highlights: People trust people, not ads. Knowing how your customers communicate is key. Personal connection is the key to success. There are a lot
Account-based marketing has traditionally utilized outbound marketing tactics, until now. Account-based marketing has been around for decades, but it has been gaining a lot of attention in the past few years. More and more companies are starting to use account-based marketing to increase their brand awareness with specific audiences and work together with sales teams
A global marketing survey finds that many businesses are focusing on these initiatives and challenges. As more supply chain and logistics companies understand the benefits of content marketing, more are turning to this type of marketing strategy to build brand awareness and grow business. One of the functions of this blog is to update you
Companies in the supply chain and logistics industries should take note of these 19 content marketing trends. Joe Pulizzi of the Content Marketing Institute recently revealed his predictions for the biggest trends in content marketing for 2017. As the leader of CMI, Pulizzi dedicates much of his time discussing where content marketing is heading with
Fronetics designed a content marketing strategy that helped the logistics software company realize increases in new business and sales revenue. Your company is doing pretty well. You have a nice website and a social media account or two. And you’ve experienced year-over-year growth. Why would you do anything differently? Just ask TotalTrax, a provider of
Reddit is a gold mine for relevant, engaging content to share with your social media followers. You probably have heard that Reddit is useful in content marketing. But what, exactly, is it, and how do you use it? Reddit is a news website/social network in which registered users submit content, such as posts and links, which
HubSpot users also saw 3x more leads and 4.1x web visitors per month after a year using the software. A study has found that using HubSpot for your inbound marketing can increase sales revenue by 72% in 12 months. A 2016 MIT Sloan student analysis showed that HubSpot’s inbound marketing software provides users a substantial boost in
Get started creating YouTube videos for your business with these easy-to-use tools and ideas for content. This is part two of a three-part series on creating video content for YouTube for businesses. Read part one, YouTube for Business 101, and part three, Seven Ways to Get More Views on Your YouTube Videos. So, you want to
Fronetics’ eBook lays out how to create a content marketing strategy that drives profitable customer action. We hear it time and again: Clients want to participate in content marketing but are having trouble making it work for them. In fact, 70% of B2B marketers report their content marketing efforts are not successful. The research is
Outsourcing content marketing can cost a fraction of what dedicating in-house resources would — and you’ll get better results. Nobody can do it all, despite what the latest motivational meme tells you. When running your business, it is vital that you focus on where you excel; sticking with your core competency is critical. Essentially, the more
Keep producing consistent, quality content during your slow season to win business when things pick back up. For everything there is a season, and that expression holds true for most businesses. When is your slow season? That depends largely on your industry and customer demographic, but you are probably well aware which quarter your sales
