Top 10 content marketing articles of 2015
Last year was big for content marketing within the logistics and supply chain industries. Fronetics Strategic Advisors counts down the top 10 content marketing articles from 2015.
Learn how content marketing increased real estate sales by 37% in 90 days
93 percent of all online experiences begin with a search engine and 75 percent of searchers don’t move past the first page of search results. With home buyers increasingly more likely to start their purchasing research online, content marketing is a strategic way for real estate marketers to get their properties in front of more
Using inbound marketing to market and sell luxury real estate
In real estate sales, you want people to find your properties, like what they see, and ultimately be moved to purchase. In other words, you want to attract visitors, convert visitors to leads, and convert leads to deals. Innovative luxury real estate firms are finding ways to leverage digital tools to guide more buyers down that
How often should I blog?
Answering the invariable question: “How often should I blog?” “How often should I blog?” is a question we often get asked. The simple answer is: as often as possible so long as each post is valuable and as long as the quality doesn’t slip. Most people don’t like this response and push for something more
Four reasons why your business should be blogging
You’ve likely heard it before – your business should be blogging. It’s understandable if it isn’t. Given the finite nature of a single workday, we all face daily pressure to prioritize projects and streamline strategies. But isn’t it true that our priorities should align with activities that have the most significant impact on performance? When
5 reasons companies in the supply chain and logistics industries should use inbound marketing
Think inbound marketing isn’t for the supply chain and logistics industries? Guess again. Here are 5 reasons companies in the supply chain and logistics industries need inbound marketing. Companies within the supply chain and logistics industries tend to disregard inbound marketing. The reason being they do not think inbound marketing will prove successful. The common objection
Improve your marketing ROI through inbound marketing
Inbound marketing costs less than outbound marketing. And it works. The internet has empowered customers. It has provided customers with new methods for finding and researching companies. It has also provided customers with new methods for finding, researching, and buying products. The internet has changed marketing from a one way street to a two way
How Fronetics does inbound marketing
Fronetics Strategic Advisors is a management consulting firm focused on strategy and inbound marketing. When it comes to inbound marketing we take a different approach than other firms. This is because of our business experience and background. We know ROI is important, so our approach is data driven and produces results. What is inbound marketing?
How a 3PL acquired 98 new customers
Cerasis is a top North American third party logistics company offering logistics solutions with a strong focus on LTL freight management. In 2012 the company decided to move from a traditional approach to marketing (ads in print publications and a heavy reliance on referrals) to a digital strategy – inbound marketing. Within 25 months: Visits to the Cerasis
How a 3PL was able to grow their revenue by more than 14%
Founded in 1997, Cerasis is a top North American third party logistics company offering logistics solutions with a strong focus on LTL freight management. For 15 years the company utilized traditional marketing strategies – placing ads in glossy industry publications (print) and relying heavily on referrals. This strategy was effective. The company acquired new customers, retained current customer,
Practice doesn’t make perfect. What do we do now?
“Practice makes perfect.” This is what we have been told by our parents, our teachers, Malcolm Gladwell, and researchers. And, as pointed out by Fast Company, “There’s even a Macklemore song about it, so that makes it real.” Here’s the problem – it’s not real. A 2014 study found that practice doesn’t make perfect. Instead, reaching
Grow your business. Request your free marketing assessment
At Fronetics we work with companies within the supply chain and logistics industries to reach their business and marketing goals. We work with our clients to identify and execute strategies that produce results. As discussed in a previous post, too often I see companies who have invested time and money into developing a B2B inbound