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Digital and content marketing for the logistics and supply chain industries
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Digital and content marketing for the logistics and supply chain industries
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    • Team
    • Careers
  • Our Services
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    • Sales Enablement
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Why your B2B inbound marketing strategy isn’t working

September 16, 2014 0 comments

I work with companies from the supply chain and logistics industries to identify and execute strategies that will grow their business.  Too often I see companies who have invested time and money into developing a B2B inbound marketing strategy and have fallen flat.  Here are six reasons why inbound marketing strategies tend to fail: The

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Why your sales pitch is bad for business

September 4, 2014 1 comments

Source: Managing Americans The temptation is obvious: You want to use your business blog to proclaim the virtues of your excellent products. You throw around words like “unique,” “outstanding,” “robust,” and “industry-leading.” Perhaps you even add a blinking “Buy Now!” button at the end, convinced your reader simply can’t resist hitting it. There is only

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Social Media and Content Marketing Works, Just Ask Freight Logistics Company Cerasis

April 30, 2014 0 comments

By launching a new digital, social media, and content marketing strategy, Cerasis saw a big, positive impact on its bottom line. Companies within the manufacturing, supply chain, logistics, transportation, distribution and freight industries have been slow to create and execute digital, social media, and content marketing strategies.  The primary reason: a lack of understanding of the

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