Integrating marketing and innovation early in development paves the way for new products to succeed. Highlights: In many organizations, marketing is declining and moving downstream. Innovation needs marketing to be successful, and the earlier marketers are involved, the greater the chances of success. Marketers can help innovations succeed by identifying buyer needs, understanding what makes
Google implemented a supplier diversity program to drive economic growth for small businesses and help boost Google’s innovative culture. In 2014, Google launched a supplier diversity program to ensure that its staff had the ability to search large and small vendors when purchasing products or services. The tool it developed has helped Google employees create
Source: University of Wisconsin -Madison In 2014 the global consumer electronic market was valued at $1,224.8 billion. Future Market Insights projects that the market will reach $2,976.1 billion by 2020, reflecting a CAGR of 15.4% during the forecast period, 2015 – 2020. As the industry grows, driven by our desire for new technology, so does the
Sourcemap: doing well by doing good. Leonardo Bonanni’s company, Sourcemap, is doing well by doing good, and he’s helping companies to do the same. In working on his doctoral thesis at MIT, Leonardo Bonanni created a service that is good for the world on many levels – it saves companies money and it works towards
Drew McElroy, founder of the start-up Transfix, is no newcomer to the trucking industry. McElroy was born into the business; his parents owned and operated the freight brokerage Andrew’s Express, affectionately naming it after McElroy. “I remember listening to my father structure deals. As a kid, it was all utterly confusing to me,” recalls McElroy.
Transfix is poised to disrupt and transform the trucking industry. Uber, the on-demand driver for hire mobile service, has come to stand for disruption. The company has not only transformed the taxi industry, it has changed everything. Uber, Aaron Levie notes, is a “lesson in building for how the world *should* work instead of optimizing
For many years robots seemed like the brainchild of science fiction writers and directors, meeting the needs of humans as we saw in the Jetsons, or challenging them as we saw in Battlestar Galatica. Occasionally we hear stories on the news of robots being built in basement labs at prestigious universities such as MIT or
This article is part of a series of articles written by MBA students and graduates from the University of New Hampshire Peter T. Paul College of Business and Economics. Nicole Brooks is an MBA candidate at the University of New Hampshire. Amazon keeps on innovating. Just when you think that Amazon offers it all, they keep
How to use social media as an innovation engine. Innovation is a powerful way to drive growth, but traditional approaches taken by companies to develop innovative products and services are increasingly being found to be unsuccessful in creating growth. The emerging shift in how companies and customers interact is ushering in new practices for companies
Connectivity, mobility and accessibility are game changers for business. Companies that recognize this and adapt accordingly will succeed, companies that don’t will not. Unnovation Olaf Swantee, CEO of EE, calls this refusal to innovate “unnovation” and defines it as the following: If unnovation ever made it into the Oxford English Dictionary, I believe the description
This guest post is written by Keychain Logistics. Keychain Logistics is a leading transportation provider enabling businesses to directly engage carriers, track shipments, and monitor its logistics needs online. It’s 2012. Platforms like Uber, Airbnb, and Homejoy are growing rapidly. New customers are signing up via search, paid referrals, and social media. Marketing teams at
Kale is the hippest and trendiest of vegetables. The dark leafy vegetable has received Bon Appetit’s dish of the year award, it was served at the White House Thanksgiving, and it has received ringing endorsements by celebrities and celebrity chefs. Kale also has its own T-shirt, lawsuit, and day. Did I mention the book? 50 Shades
