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Digital and content marketing for the logistics and supply chain industries
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Digital and content marketing for the logistics and supply chain industries
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    • Team
    • Careers
  • Our Services
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    • Sales Enablement
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How to Use Video on LinkedIn for the Supply Chain

How to Use Video on LinkedIn for the Supply Chain

November 5, 2019 0 comments

LinkedIn has released a new guide to using video on its platform. Here’s what supply chain companies need to know to get the most out of video on LinkedIn. Highlights: Effective B2B marketing videos start with an analysis of your prospects’ unique purchasing journey and needs. Videos for the awareness stage of the buyer’s journey

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8 Marketing Acronyms Supply Chain Marketers Need to Know

8 Marketing Acronyms Supply Chain Marketers Need to Know

August 28, 2019 0 comments

Being aware of the marketing acronyms being discussed on the internet is key to staying up with the latest digital marketing trends and ideas. Highlights: Key performance indicators (KPIs) are the metrics you determine to be most important in measuring the success of a digital marketing campaign. All-important search engine optimization (SEO) is what allows

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Video: How To Overcome The Challenges of Data-Driven Digital Marketing

June 4, 2019 0 comments

There is a lot marketers can learn from data collection that can be helpful in the buyer’s journey. However, with all this information comes challenges. Here’s how to overcome the challenges of data-driven digital marketing. Highlights: Data is a key component in driving decisions when it comes to digital strategies. Try using analytics tools that

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Why you need to benchmark your marketing performance against your competitors

Why you need to benchmark your marketing performance against your competitors

January 12, 2017 0 comments

Competitive benchmarking should be part of your data-driven marketing strategy. In August 2016, Elaine Thompson claimed the mantle of world’s fastest woman, and Michael Phelps became the most decorated Olympian of all time. Thompson and Phelps achieved these incredible feats by continuously pushing themselves to do better. To do this, they not only tracked and

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
August 28, 2020by Guest contributor
Emerging career spotlight: Digital Supply Chain Manager
Emerging career spotlight: Digital Supply Chain Manager
August 21, 2020by Guest contributor
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