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Digital and content marketing for the logistics and supply chain industries
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Digital and content marketing for the logistics and supply chain industries
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Signs It’s Time to Consider Outsourcing Your Marketing

Signs It’s Time to Consider Outsourcing Your Marketing

July 11, 2017 0 comments

Take an honest assessment of these 6 areas to see if outsourcing your marketing might be a smart move. Supply chain companies are increasingly open to outsourcing their logistics because it allows them to focus on their core competencies while improving productivity. So why not apply the same rationale to bolster your marketing efforts? Don’t

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Outsourcing Content Marketing: 13 Stats You Should See [Infographic]

Outsourcing Content Marketing: 13 Stats You Should See [Infographic]

February 1, 2017 0 comments

Thinking of outsourcing content marketing? This infographic illustrates how other B2B marketers are handling content creation. Plan. Create. Distribute. Repeat. Does the constant creation of content feel like a drain on your resources? Do you feel like the content you’re publishing isn’t on par with the standards of your business? Do you dread the days

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Freight logistics company Cerasis offers sage advice on social media and content marketing

May 12, 2014 0 comments

Adam Robinson of freight logistics company Cerasis wrote a series of posts which outlined the company’s social media and content marketing strategy and the successes the company has achieved through the execution of their strategy.  The series also included how-to guides: how to create a social media and content marketing strategy and how to execute a social media and content marketing

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When it comes to content you don’t need to go it alone: what to consider when outsourcing content

April 21, 2014 0 comments

When it comes to content your company doesn’t need to go it alone.  Not only is it possible to outsource content, for many companies it may be the best solution.  Here is how to determine if outsourcing content is right for your company, and what your company needs to consider when looking for an outsource

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