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Digital and content marketing for the logistics and supply chain industries
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B2B Marketing Trend 2018: Influencer Marketing

B2B Marketing Trend 2018: Influencer Marketing

February 20, 2018 0 comments

One of 2018’s fastest growing marketing trends is influencer marketing. Companies will increase their influencer marketing budget to keep up with the competition. You’ve probably heard the buzzword by now: Influencer marketing seems to be on the tip of every marketer’s tongue these days. Linqia’s latest report, The State of Influencer Marketing 2018, shows that

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Supply Chain: How Do You Compare to These 2017 Marketing Trends?

Supply Chain: How Do You Compare to These 2017 Marketing Trends?

June 15, 2017 0 comments

A global marketing survey finds that many businesses are focusing on these initiatives and challenges. As more supply chain and logistics companies understand the benefits of content marketing, more are turning to this type of marketing strategy to build brand awareness and grow business. One of the functions of this blog is to update you

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4 Takeaways from Marketo’s 2017 Marketing Predictions for the Supply Chain

4 Takeaways from Marketo’s 2017 Marketing Predictions for the Supply Chain

January 16, 2017 0 comments

Keep these four trends in mind when planning out your marketing efforts in 2017. Marketo recently revealed its predictions for upcoming marketing trends for 2017. It’s a list of technologies, strategies, and tactics that the marketing software automation company believes will be important to focus on over the next year. We culled through these predictions

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The Next Big Trends in Supply Chain Marketing

The Next Big Trends in Supply Chain Marketing

September 22, 2016 0 comments

Companies in the supply chain and logistics industries should take note of these 19 content marketing trends. Joe Pulizzi of the Content Marketing Institute recently revealed his predictions for the biggest trends in content marketing for 2017. As the leader of CMI, Pulizzi dedicates much of his time discussing where content marketing is heading with

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