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3 Steps to Prove Social Media ROI

3 Steps to Prove Social Media ROI

September 11, 2018 0 comments

Daunted by the idea of proving social media ROI? These 3 steps will give you the structured framework you need to show the results of your efforts. We all know social media is effective — but do we really know it? Social Media Examiner’s 2018 Social Media Marketing Industry Report found that only 44% of

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The 4 Social Metrics That Matter

July 9, 2015 0 comments

In what seemed like a curious social experiment, KLM Royal Dutch Airline harnessed the popularity of social media and launched their “Meet and Seat” program in 2012. The service gives passengers the option to link their social media profiles to their boarding information during the ticket purchase process. Once a traveler’s profile is linked, they

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