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Digital and content marketing for the logistics and supply chain industries
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Digital and content marketing for the logistics and supply chain industries
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5 ways Covid-19 has already changed American manufacturing

5 ways Covid-19 has already changed American manufacturing

August 5, 2020 0 comments

Editor’s note: This is the first in a series of three guest posts by Kate Began of Polycase.  The Covid-19 outbreak has changed the global business landscape in ways that would have seemed unbelievable just a few months ago. Businesses have been forced to reevaluate their approach to everything–from sourcing to operations. The manufacturing industry

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The case for outsourcing content marketing at a time of supply chain disruption

The case for outsourcing content marketing at a time of supply chain disruption

June 9, 2020 0 comments

Too busy? Don’t want to invest in-house? Here are 4 prime reasons organizations opt to outsource content marketing.   No other lead generation tactic is more important to technology marketers than content assets. The new Gartner research — trade shows come in second place — shows the importance of paying heavy attention to how your organization positions itself online. If the Covid-19 repercussions left you no choice but to cut back on marketing or if you have been juggling more than ever, consider the

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Supply chain marketing during Covid-19: The risk of cutting back

Supply chain marketing during Covid-19: The risk of cutting back

May 6, 2020 0 comments

So much to say, so little time. Supply chain marketing during Covid-19 — leaning in is better than backing out. Turmoil does not quite begin to describe the situation that supply chain companies have experienced lately. The Covid-19 pandemic threw in just a few weeks the finely calibrated, just-in-time supply chains into a state of disarray. In the midst of the struggle to get product from Point

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7 skills logistics leaders will need to manage the digital supply chain
7 skills logistics leaders will need to manage the digital supply chain
August 28, 2020by Guest contributor
Emerging career spotlight: Digital Supply Chain Manager
Emerging career spotlight: Digital Supply Chain Manager
August 21, 2020by Guest contributor
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