Top 10 content marketing articles of 2015


Last year was big for content marketing within the logistics and supply chain industries. While companies in general had been hesitant to adopt an inbound marketing approach, many caught on and found this strategy to have a major impact on business in 2015.

Fronetics has helped many clients achieve their goals through targeted inbound marketing efforts. Our data-driven approach aligns business objectives with a marketing program that delivers results with a targeted ROI.

Here are the top content marketing articles in 2015:

1. Five reasons companies in the supply chain and logistics industries should use inbound marketing 

Though many companies within the supply chain and logistics industries tend to disregard inbound marketing, it actually can be a wildly successful strategy. Here are five reasons why companies in these industries should be using inbound marketing. Read the full article.

2. Content and Social Media: A Perfect Match for Customer Engagement and Business Growth

This guest blog by Kecia Gray, former vice president of corporate marketing & communications at Transplace, discusses how social media has become an integral part of Transplace’s marketing and communications strategy. It has been key to expanding brand awareness and the company’s thought leadership in the logistics and transportation space. Read the full article.

3. Content as a marketing tool for the logistics and supply chain industries

Fronetics Strategic Advisors conducted a survey focused on the use of content within the logistics and supply chain industries found that companies are using content as a marketing tool and are realizing results. Read the full report.

4. Report: Content use within the logistics and supply chain industries

The survey on industry content use conducted by Fronetics found that companies within the logistics and supply chain industries are creating more content than ever before. Respondents reported using content marketing in order to strengthen overall brand awareness, generate leads, and establish the company as an industry leader. Read the full report.

5. All content is not created equal. Why you need good content.

Good content drives profitable customer action, while bad content is a waste of time and precious resources. What makes good content, and how can you get it? Read the full article.

6. Get Results from Content Marketing by Telling Great Stories

Guest author Thijs Messelaar, a 15-year content-writing veteran, explains how the best content marketing is like a really good story. You must engage your audience emotionally to get them interested in you and to earn their trust. Read the full article.

7. Content marketing ROI for reverse logistics companies

Inbound marketing is effective in garnering consumers’ attention, but it is important to assess return on investment. Reverse logistics companies can use a fairly simple formula to calculate content marketing ROI. Read the full article.

8. Content marketing for the logistics and supply chain industries

Fronetics developed a content marketing guide specifically for companies within the logistics and supply chain industries. In it is step-by-step instructions, templates, lists, and samples to walk you through building your own content strategy. Read the full article.

9. Using inbound marketing to market and sell luxury real estate

Many luxury real estate firms are already using digital and social media to carry the lifestyle brand they’ve built around their properties into the online world. With the use of inbound marketing, they are creating new virtual “touch points” to connect with affluent buyers. Read the full article.

10. Six digital and content marketing tasks to outsource

Outsourcing several digital and content marketing tasks can help companies enjoy a reduction (or cost savings) in operating costs, improve their focus on core competencies, and let employees concentrate on their highest and best use. This article identifies six areas where companies can leverage outsource partners to support their digital efforts. Read full article.

If you are looking to increase business in 2016, consider contacting Fronetics to develop a content marketing strategy. We work with you to create an individualized plan for your specific situation and needs. We identify challenges, trends, and opportunities and take action so that your content marketing program constantly evolves and delivers results.


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