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Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
    • Careers
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How to Attract Millennial Talent to Your “Boring” Company

How to Attract Millennial Talent to Your “Boring” Company

May 21, 2018 0 comments

Millennial talent seeks employment opportunities with companies that promote transparency, technology, excellence, and social change. We write often about the supply chain talent gap and how supply chain companies should be proactively recruiting millennials to join their companies. So a recent Harvard Business Review article, which talks about how companies that “young people find dull”

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The Art of Measuring Podcast Success

The Art of Measuring Podcast Success

May 14, 2018 0 comments

Here are 4 ideas for measuring podcast success, including downloads, audience, lead tracking, and intangible benefits. Podcasts are an increasingly popular content medium, but measuring their performance is difficult. Here are some tips for measuring podcast success in spite of the challenges. Spoiler alert: it’s an art, not a science. Why podcasts? Today’s busy professionals

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Have You Thought about Doing a Webinar?

Have You Thought about Doing a Webinar?

May 9, 2018 0 comments

A webinar is an excellent content medium to generate leads to or nurture those already in your sales funnel. Maybe you’ve taken a webinar to enhance your professional skills. Did you know that webinars can be beneficial not only to the students, but also to the business providing them? In content marketing, we consider a

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5 Email Marketing Trends Supply Chain and Logistics Marketers Need to Know

5 Email Marketing Trends Supply Chain and Logistics Marketers Need to Know

May 8, 2018 0 comments

Interactive emails, segmentation, and AI are all email marketing trends that should be on all marketers’ radars. Despite expert predictions, email is not dead. In fact, more people are using email than ever before (close to 3.8 billion worldwide). Fronetics works with supply chain and logistics businesses every day, so we have a first-hand understanding

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Why You Should Always Reply to Customer Reviews — Even the Bad Ones

Why You Should Always Reply to Customer Reviews — Even the Bad Ones

May 2, 2018 0 comments

A new study shows that businesses that reply to customer reviews receive better ratings overall than those that do not respond. I’ve written before about the rising popularity of B2B user review sites and how supply chain and logistics businesses can use them to increase organic traffic and lead-to-sale conversion rates. B2B buyers are increasingly

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This Is How You Calculate Content Marketing ROI

This Is How You Calculate Content Marketing ROI

May 1, 2018 0 comments

Use these three steps to calculate content marketing ROI to show the value of your investment. As supply chain and logistics businesses are finally recognizing the merits of content marketing, many are looking into it. But it doesn’t take much research to realize what an enormous investment it is. And how difficult it can be

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Facebook’s Updates Increase User Security, YouTube Introduces TrueView Ads,  and More Social Media News

Facebook’s Updates Increase User Security, YouTube Introduces TrueView Ads, and More Social Media News

April 30, 2018 0 comments

Also in social media news April 2018: Instagram shuts down API platform, LinkedIn’s updates aimed at helping B2B marketers, and Facebook expands split ad testing. Facebook has been busy creating updates focused on user security in the wake of the Cambridge/Analytica scandal. Since the data breach, Facebook CEO Mark Zuckerberg has committed to protecting user’s

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Customer-Service Automation Isn’t Always the Best Answer

Customer-Service Automation Isn’t Always the Best Answer

April 24, 2018 0 comments

While automation technology can streamline many processes and functions, customer-service automation can sometimes backfire and lose you business. We’ve talked a lot recently about implementing automation technology into your sales and marketing operations. It can be a great tool for saving time and money while increasing your communication and customization with prospects and leads. But

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5 Ways to Improve Your YouTube Marketing Strategy

5 Ways to Improve Your YouTube Marketing Strategy

April 17, 2018 0 comments

Are you using subtitles as part of your YouTube marketing strategy? You should be, as well as these other tips. I’ve written a lot about YouTube and how the supply chain should be leveraging it as a marketing tool. Of course, I don’t recommend just creating videos at random and throwing them up on your

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5 Ways to Combat the Supply Chain Talent Gap

5 Ways to Combat the Supply Chain Talent Gap

April 16, 2018 0 comments

In the wake of the supply chain talent gap, try these strategies to fill critical positions with qualified employees and to create a pipeline of future talent. It’s no secret — the supply chain is experiencing a major talent gap. In fact, according to Supply Chain Insights, 60% of companies within the supply chain industry

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Supply Chain Leaders: Do These 4 Things with Your Social Media

Supply Chain Leaders: Do These 4 Things with Your Social Media

April 12, 2018 0 comments

Make the most of your supply chain leaders’ social media accounts by following these steps. I’ve written many times before about the importance of supply chain leaders being on social media as the face of their brands. Social media presents a huge opportunity for executives to use their relative industry celebrity to be an extension

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Our 6 Favorite Marketing Automation Tools for Supply Chain and Logistics Marketers

Our 6 Favorite Marketing Automation Tools for Supply Chain and Logistics Marketers

April 10, 2018 0 comments

Check out these marketing automation tools for email workflows, social media scheduling, and customer relationship management. Lately it seems like everyone is talking about marketing automation. As B2B buyers increasingly demand personalized experiences through the buyer’s journey, marketers’ jobs are getting tougher, as they need to provide custom lead-nurturing content to all prospects in their

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