What the supply chain industry needs to know about proving social media ROI Eye for Transport
Ello launched in beta on August 7th. By the last week in September the invite-only social network was receiving more than 50,000 invite requests per hour. What sets Ello apart from other social networks? Ello is ad-free and doesn’t sell user data to third parties. On October 23rd Ello became a Public Benefit Corporation; therefore,
I was recently introduced to a new social network: Procurious. Procurious is a niche social network and online community created for procurement and supply chain professionals. It is a wealth of information, resources, and opportunity. Developed by procurement and supply chain professionals, Procurious offers a wealth of resources and opportunity for those within the industries.
A seven step process B2B visibility on LinkedIn for the manufacturing, supply chain, logistics, and industrial supplies companies.
Seven steps in increase B2B visibility on LinkedIn. Cerasis
A recent survey conducted by Fronetics found that the three biggest challenges faced by companies within the logistics and supply chain industries with respect to their social media use are: time (48 percent), money (43 percent), and a lack of strategy (33 percent). How can companies overcome these challenges? Here are some suggestions. Overcoming time
This year 68.5 percent of Americans plan on celebrating Halloween. To celebrate, Americans spend – a lot. Consumer spending for the day tops $7 billion. During the week of Halloween 90 million pounds of chocolate will be purchased, and a total of $1.9 billion will be spent on candy alone. $2.1 billion will be spent
Individuals within the logistics and supply chain industries want to learn more about social media ROI. A recent survey conducted by Fronetics found that 81 percent of respondents reported that information on proving social media ROI would be helpful to their company. Proving social media ROI can seem impossible, but it is not if you put the
A survey conducted by Fronetics Strategic Advisors found that companies within the logistics and supply chain industries are realizing benefits from social media. When asked if their company realized benefits from social media 68 percent of respondents reported “yes.” What benefits are companies realizing? Increased engagement with customers (86 percent), increased market intelligence (80 percent),
Social media is a strategic tool. The benefits companies can realize by using social media are immense. Which benefits are motivating companies within the logistics and supply chain to use social media? Even more broadly, why are companies using social media? A recent survey conducted by Fronetics Strategic Advisors found that the predominant reasons companies
Report on social media use, motivations, preferences, benefits, and challenges. Within the past five years companies within the logistics and supply chain industries have begun to see social media as a strategic tool and have begun to actively use and leverage social media. A survey conducted by Fronetics Strategic Advisors looks, broadly, at the use
Big data is big. It is revolutionary. It is transformative. But what the heck is it? MIT’s Technology Review does a great job of outlining the hype and the confusion around big data: “There is unanimous agreement that big data is revolutionizing commerce in the 21st century. When it comes to business, big data offers
“Practice makes perfect.” This is what we have been told by our parents, our teachers, Malcolm Gladwell, and researchers. And, as pointed out by Fast Company, “There’s even a Macklemore song about it, so that makes it real.” Here’s the problem – it’s not real. A 2014 study found that practice doesn’t make perfect. Instead, reaching