Gender diversity is generally viewed as a women’s issue. It is not. Research conducted by McKinsey & Company and LeanIn.org finds that despite corporate America’s stated commitment to gender diversity, outcomes are not changing. Moreover, the research finds that employees do not believe companies are taking the necessary steps to enact change. The study’s authors
The chances are that your company is not tweeting as often as it should. Each second around 6,000 tweets are tweeted. Each minute over 350,000 tweets are tweeted. The median lifespan of each of these tweets is just 18 minutes. After 18 minutes of being live, the chance of someone seeing your tweet is very
Competitive benchmarking should be part of your data-driven marketing strategy. In August 2016, Elaine Thompson claimed the mantle of world’s fastest woman, and Michael Phelps became the most decorated Olympian of all time. Thompson and Phelps achieved these incredible feats by continuously pushing themselves to do better. To do this, they not only tracked and
Why brand awareness is important to growing your business The singular goal of most companies that contact Fronetics is to generate more leads — today. This is not surprising in that leads are necessary to generate sales, and sales are necessary to revenue generation and to growth. What is surprising is the number of companies
It’s time to cast your vote for the top blog in the supply chain and logistics industries! Fronetics is conducting its 3rd annual survey to uncover the top industry blog of 2017. Help us by voting for your favorite blog. Responses will be collected through January 25, 2017. Vote now so your voice will be
At Fronetics, we work with companies in the logistics and supply chain industries to create and execute digital and content marketing strategies. Understanding the sales processes of our clients, working closely with sales, and developing effective lead generation strategies is at the heart of what we do. Here are our 5 most read sales and lead
Women hold just 15% of all executive officer positions within Fortune 500 companies, yet research consistently shows that when women are in positions of leadership, companies perform better. In the supply chain industry, just 5% of top-level supply chain positions within Fortune 500 companies are held by women. As a woman working within the supply chain
The 10 most popular talent posts of 2016. The start of a new year generally brings with it a host of resolutions. For individuals finding and landing a new job, or advancing in their current job are common resolutions. For companies, identifying talent, hiring, and retaining great talent are typical goals for the new year.
Fronetics is a boutique marketing firm focused on the supply chain and logistics industries. Not only does our firm have deep roots within these industries, we are also focused on the future. Here are our top 10 supply chain and logistics posts of 2016. 1. The B2B Buying Process Has Changed. You Need to Adapt The
Here are our 10 most-read social media posts of 2016. Social media is no longer optional. Today, B2B and B2C companies need to be active on social media. Companies that aren’t are making a strategic mistake that will impact their bottom line. At Fronetics we work with companies to create and execute social media strategies.
In 2016 88% of B2B marketers reported using content marketing to market their business, up by almost to 3% over 2015. B2B markets are increasingly using content marketing because they recognize that it an effective tool to increase brand awareness, and to attract, engage, and convert new customers. With 51% of B2B buyers relying on
A look at the world’s top business leaders show they possess both financial savvy and personal acumen. We measure today’s top business leaders on a variety of scales, including personal acumen and their company’s financial performance. Regardless of how a leader is gauged, one thing is clear: 21st century leaders must have strong engagement and
