Your business should be on social media showing buyers that you know what they want and that your business can provide it. Once again B2B buyers reported that their purchase cycle has increased since last year. That’s in part because they are scrutinizing potential vendors more closely than ever before. Buyers overwhelmingly reported spending more
Sellers must engage in speedy, personalized, knowledgeable conversation with potential customers to convert leads into sales. Leads are only valuable if they convert into customers. So, generating quality leads is only half the battle. You need a sales team that knows how to resuscitate a lead, nurture it, and, ultimately, turn it into a customer. Demand
When you work for the family business, being mindful about your professional persona can help preserve your familial relationships. Family businesses can be a source of pride and fulfillment. But, often, they are rife with unprecedented turmoil. Working for a family business presents unique challenges that require special tactics to keep things professional (and to
Locally sourced foods are popular with consumers. But for restaurants, the shorter supply chain is plagued by food safety concerns. Shorter does not mean simpler when it comes the food supply chain. In fact, working with small local producers often introduces a whole new set of challenges, particularly in regards to food safety and preparation. Take,
The talent gap represents a professional opportunity for motivated individuals looking to advance their supply chain career. The global supply chain is continuously evolving, offering new opportunities as demands shift and new technologies are born. But how do you evolve with it? The key is knowing where to look and how to leverage your talent
Gauge the effectiveness of your social media strategy using these four data points in Google Analytics. Measuring the impact social media has on business is important to those in the logistics and supply chain industries. In fact, a recent Fronetics survey found that 81% of respondents reported that information on proving social media ROI would
Participating in social media is not about earning followers; it’s about building relationships. Posting content to social media is a great way to earn followers. But a follower doesn’t necessarily equal a customer. That’s why it’s important to keep in mind that participating in social media is not only about earning a large following; it’s
Reddit is a gold mine for relevant, engaging content to share with your social media followers. You probably have heard that Reddit is useful in content marketing. But what, exactly, is it, and how do you use it? Reddit is a news website/social network in which registered users submit content, such as posts and links, which
HubSpot users also saw 3x more leads and 4.1x web visitors per month after a year using the software. A study has found that using HubSpot for your inbound marketing can increase sales revenue by 72% in 12 months. A 2016 MIT Sloan student analysis showed that HubSpot’s inbound marketing software provides users a substantial boost in
Today’s customers expect value, quality, and speed. Focusing on how your can deliver on those promises is what will win you business. Remember that great advice: focus on yourself, not on what others are doing. According to an article in Harvard Business Review, the greatest challenge your company faces today is not keeping up with
A recent report produced by the Content Marketing Institute and MarketingProfs, and sponsored by Brightcove, found that 81% percent of B2B manufacturers in the United States use content marketing. The same report found that the majority of manufacturers do not believe their organization is effective at content marketing. What are organizations who are not effective missing
A data-driven content marketing strategy will increase your program’s success and help win the buy-in of executives. What is driving your digital and content marketing strategy? If all you have in the driver’s seat are a few creative ideas, you may find yourself frustrated with the results and struggling to garner support from the C-Suite.
