The web search has changed the way businesses shop for products and services — and content marketing is your key to reaching them. What’s the first thing we all do when we need a gift for Fathers’ Day, can’t think of a song lyric, or want to buy a new kitchen appliance? We Google it.
Networking can do more than help you find your next job opportunity; it can make you smarter, happier, and more financially stable. Kathryn Minshew, founder and CEO of The Muse and The Daily Muse, began a piece for the Harvard Business Blog Network with this sage advice: “Network Your Face Off.” The truth and value of this statement cannot be
What do people find when they google your name? Branding yourself can help sway their first impression. Face it: Potential employers, customers, and other associates have likely searched your name on the internet before they meet you in person. What do they see? Your LinkedIn and Facebook pages, Twitter and Instagram accounts, personal blog, and
Twitter is changing its rules on the 140-character limit for your tweets. In May, Twitter announced that it planned to make changes to the types of content that count toward the platform’s 140-character limit. The social network provided no firm timeline as to when the changes would take place, but The Verge reports that September
Targeted content can help convince high-level decision-makers and executives to accept your sales meeting request. There are many benefits to content marketing, but did you know it can help you land that next impossible-to-get sales meeting? According to expert marketer Stu Heinecke’s new book, How to Get a Meeting with Anyone, top sales professionals use personalized
If your job has left you to feeling stuck in a rut, try these steps to improve your professional life. Summer vacations are over, and the year is more than half gone. Perhaps all those best-laid plans for boosting your career this year have yet to come to fruition. You may be feeling as burnt
As buyers spend more time researching vendors online, your business’ digital content should anticipate the questions, problems and needs of your target buyer so that you can make their short list. Want to appeal to — and close sales with — more customers? Your content must speak directly to your target audience’s needs and wants.
B2B marketers who meet more often to discuss and evaluate their content marketing strategy report success at much higher rates than those that meet less frequently. Do you feel your content marketing is producing results? Only 30% of B2B marketers say they feel effective, and a shocking 55% admit they do not actually know what content
Here are some guidelines on what content marketing might cost your business and why you need each element to be successful. Content marketing can be a game-changing strategy for companies looking to increase brand awareness, improve lead-generation efforts, and grow their business. But sticker shock can prevent some from pulling the trigger — especially when
Content marketing can help with lead generation and nurturing, but your business still needs a solid sales staff to close deals. Content marketing helps generate a steady influx of quality leads and provides relevant information to prospects as they move down the sales funnel. Content can even help close a deal. But forget any notion about
In an interview with Kate Lee, Saunders discusses her career in the logistics industry and key issues within the supply chain. The percentage of female CEOs in the Fortune 500 declined from 4.8% in 2015 to 4.2% in 2016. Canada, too, has realized a decline: 8% of the highest-paid executive positions are held by women,
Effective content marketers have these four things in common. Think your content marketing could be better? You are not alone. Only 30% of content marketers feel they are effective, and, according to a recent survey, 55% of B2B marketers say they do not actually know what an effective or successful content marketing program looks like.