Fronetics’ social media training offers basic instructions on how you can help your company get invited, show up, and make a good impression with customers online. What if you were told that a number of potential customers all visit the same place to chat and get to know businesses like yours before they choose to
Engage your leads early in meaningful dialogue to improve your chances of conversion. Your strategic marketing plan is generating a steady influx of quality leads, so closing sales should be easy, right? Only if you are contacting your leads early enough in the sales cycle. Leads become sale opportunities if they are approached like a
Seek out candidates with these skills and experiences when hiring new supply chain talent. Your business is growing, and it is time to hire. That means facing the challenge and overcoming the fact that there is a dearth of supply chain talent. Growth is very common right now, as job titles evolve and shift due
Hailey McKeefry began her career in the supply chain industry in 1990 as an intern at EBN. After quickly rising to the position of assistant editor, McKeefry left EBN and the industry to cover enterprise computing. In 2012, she returned to the supply chain and to EBN as managing editor, and in 2014, she was promoted
If you’re looking for the latest news and information about happenings in the industry, you should have these five supply chain websites on your radar. In no particular order: DC Velocity www.dcvelocity.com Facebook | Twitter | LinkedIn | Google+ DC Velocity is a multi-media magazine serving the informational needs of logistics and supply chain managers
You can help your company grow by using social media. Here’s how. If your business is not utilizing the marketing power of social media, then you are at a severe disadvantage. In this digitally focused world, the fundamentals of marketing have evolved. Everyone, from business to consumer, is online, and you need a solid grasp
Content drives business growth, builds customer loyalty, and helps nurture leads. One of the best ways to market your business today is to plant the seeds that will generate new customers tomorrow. Enter, content marketing: a long-term solution that helps businesses build brand awareness, grow their audience, and generate new leads and sales. Most companies,
What is the ideal frequency for posting to Twitter? We did the experiment. I came across an article on Socialbakers that suggested that posting to Twitter three times per day is the ideal frequency for brands. Intrigued by this statistic, I looked further and found that Buffer posts to Twitter 14 times per day. At
As part of our series on trailblazing women in the supply chain industry, I interviewed Barbara Jorgensen, co-founder and managing editor, Electronics Purchasing Strategies (EPS). Jorgensen has more than 20 years’ experience as a journalist, working for leading electronics industry publications such as Electronic Business, Electronic Buyers’ News, and EDN. As a freelance writer, Barb wrote
A recent study shows the most successful companies had leaders with these four traits in common. What executive leadership skills really matter in terms of a company’s growth and success? Are there distinguishing characteristics among executives whose organizations succeed versus those who fail? One recent decade-long study of executive transitions, published in the Harvard Business
Use these six metrics to communicate the success of your marketing efforts to your boss. If you are responsible for marketing for your company, you may feel that your tireless efforts are sometimes difficult to quantify to your boss. Much of what we in marketing do is behind the scenes, measured by myriad metrics that demonstrate
Firing a client can help you make way for others who better suit your business. Letting someone go can be hard to do. But when it comes to certain clients, it may be necessary to ease them out of your business portfolio. Fire a client? Who does that? Well, successful companies committed to providing the
