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Digital and content marketing for the logistics and supply chain industries
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  • Home
    • Team
    • Careers
  • Our Services
    • Strategy
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    • Video
    • Email
    • Websites
    • Paid Advertising
    • Sales Enablement
  • Results
  • Resources
  • Blog
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Why you need to work less and digitally disconnect

April 20, 2015 0 comments

It’s true.  You need to work less and stop checking your emails. Somewhere in California, in the middle of the Redwood Forest, lies Camp Grounded. The school bus on which campers arrive comes alive on weekends with the activity of its new passengers – sing-alongs, face painting, snacks. Undoubtedly that energy is driven by the excitement

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The Economic Case for the Remote Workplace and Flexible Scheduling

April 16, 2015 0 comments

Employers are increasingly finding flexible scheduling for employees attractive for a number of reasons – not the least of which is to produce cost savings. At 9:15 AM Sam drops his kids off at school and heads over to the coffee shop near his house. He grabs a coffee, cracks open his laptop, responds to

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Why Allowing Your Employees to Work From Home Can Make You Both Happy

April 15, 2015 0 comments

You might be surprised to find currently untapped financial gains just by putting employee happiness at the top of your priority list. The way we work has fundamentally changed. There’s no doubt it is still evolving, but what we know about the way we work is that it can no longer be summed up by

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The Supply Chain Talent Gap, Explained

March 23, 2015 0 comments

What you need to know about the supply chain talent gap. The supply chain talent gap has been called a “perfect storm.” Few topics are shrouded in such doom and gloom. Every report cites doomsday statistics of the impending crisis when, by 2025, 60 million baby boomers will exit the workforce, leaving a gigantic gap when

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When ‘Big Data’ Should be ‘Small Data’

March 19, 2015 0 comments

“[Companies] don’t know how to manage it, analyze it in ways that enhance their understanding, and then make changes in response to new insights… they don’t magically develop those competencies just because they’ve invested in high-end analytics tools.”  –You May Not Need Big Data After All” Harvard Business Review, December 2013 Since the concept of

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Pay Your Employees to Quit. It Actually Pays Off.

March 18, 2015 0 comments

Here’s why paying out actually pays off. Contract buyouts within the sports and business worlds aren’t exactly a novel approach to making personnel changes. But what about paying employees — employees who don’t have contracts and haven’t yet earned further compensation — to quit? It’s a move that’s finding ground in the business world. Take

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Save Your Farewells and Increase Employee Retention

March 17, 2015 1 comments

Losing an employee is expensive.  Here are 5 strategies to improve employee retention. The cost of replacing an employee can range anywhere from 50 to 400 percent of an employee’s annual salary according to the Society of Human Resources Management. Meanwhile, The US Department of Labor Bureau of Labor Statistics reports that more than 2 million people

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25 Ways to Generate More Leads Using Social Media

March 16, 2015 0 comments

How your business can use social media to generate leads. Leads are essential to the growth of your business, and your marketing strategy is built around finding and connecting with leads. So when 92% of all marketers indicate that their social media efforts have generated more exposure for their businesses, you should take note and

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The Dos and Don’ts of Using Social Media to Drive Innovation

March 11, 2015 0 comments

How to use social media as an innovation engine. Innovation is a powerful way to drive growth, but traditional approaches taken by companies to develop innovative products and services are increasingly being found to be unsuccessful in creating growth. The emerging shift in how companies and customers interact is ushering in new practices for companies

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A different kind of green for the logistics and supply chain industries: St. Patrick’s Day [Infographic]

March 5, 2015 0 comments

St. Patrick’s Day by the numbers. Between 1820 and 1930, nearly 4.5 million Irish immigrants made America their home. They brought with them their love for their home country and thus began a centuries-long annual celebration of all things Irish in America. Today more than 122 million Americans celebrate Saint Patrick’s Day, making the holiday

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What you need to know about marketing and conversion rates

February 26, 2015 0 comments

Different marketing efforts produce different customer conversion rates.  Here’s what you need to know so you can maximize your marketing efforts. Deciding where to focus your company’s marketing dollars to attract leads and convert them into customers can be a tricky endeavor. The key to a successful marketing strategy requires evaluation beyond what’s anecdotally “working”

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Intelligent Technologies Can Be Game Changers for Distribution Centers

February 24, 2015 0 comments

As more warehouses and distribution centers turn to intelligent, high-tech solutions, it is important to take advantage of technology to optimize the efficiency and ultimately increase the revenue of your business. Smart technology now stretches into virtually every aspect of our lives, so it should come as no surprise that distribution centers worldwide are finding

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